Roi Carthy

Roi Carthy

I’ve helped market big ideas & the startups behind them. Noteworthy work in these realms: PHP & Ad Blocking.

Previously, the CMO of The Singulariteam Technology Group, where I supported a portfolio of 40+ companies.

Before that, I was CMO of Rainbow (formerly Shine), where I championed the right of individuals to block abusive ads, while helping the Advertising Industry embrace better online ad experiences.

In 2015 my work was recognized by ‘The Drum’ and their selecting of me as ‘CMO of the Year:

Before that, I was Managing Partner at Initial Capital (, a private investment firm focused on deals in Israel and Brazil.

I had the pleasure of working at companies such as Soluto and Zend Technologies.

I also covered the Israeli startup scene for TechCrunch from 2007 – 2012.

The Latest from Roi Carthy

Brazil’s Startup Industry: Impressions, Insights & Lessons from Israel (Part I)

Initial Capital was launched in 2011 as an investment firm targeting early stage startups in Israel and Brazil. The unlikely investment focus is the result of three friends — two Israeli and one Bra

McCann Invests $4M In Israeli Incubator ‘thetime’

With a $4M investment, <a href="">McCann Worldgroup</a> has bought a 15% stake in Israeli incubator '<a href="">thetime</a>'. This move isn'

Microsoft Israel’s Best & Brightest on Parade at ThinkNext Tel-Aviv

Slowly but surely, Microsoft Israel is making itself more and more relevant for the local startup community. In fact, we recently covered its latest major push, the <a href="

DiCaprio-Backed Mobli Pushes Major Revamp for SXSW

Not to miss an opportunity to make an impression upon hipsters, <a href="" title="Mobli">Mobli</a> is going to squeeze all the juice it can get out of SXSW with a major app revamp,

Serial Entrepreneur & GetTaxi Co-Founder’s ‘Loyalize’ Acquired for $5M

<a href="">Loyalize</a>, a social TV audience platform, has been been acquired by <a href="">Function(X)</a> for $5M in cash and stock. The company in

NewsFlash For iOS Proves That An Anti-UX Can Be A Great UX

Our industry lauds cutting-edge UX. Look no further than the exceptional work of Path. One either swoons over it, or one is blind. But what if that sends a wrong signal? Don't get me wrong, I feel ver

SohoOS’s Small Business Management Suite Gets An $8M Vote Of Confidence

A year ago, <a href="">Mangrove Capital Partners</a> invested <a href="">$1.75 million</a> in <a href="http://www.soho

Smart Magazine Is my6sense’s Flipboard With Digital Intuition

Back in May, <a href="">my6sense</a> raised another $1.1 million to continue pushing its <a href="

The Hottest Israeli Investment In Years Is A Facebook Performance Marketing Platform

The hottest deal in Israel is turning out to be a company whose name I first heard only a few of months ago. I can't go to any industry networking event these days without being asked what I know abou

Coachya: Athlete Management Made Easy for Personal Trainers

With no shortage of products and services that target small businesses in a generic way, some verticals really do need dedicated solutions. Personal trainers are one such group. Never having reall

Videos Not Interactive Enough For You? Make Them Go Up to 11 With Viewbix

I love finding services that bring value to small businesses. <a href="">Viewbix</a> falls squarely into that category. ViewBix comes from the founders of <a href="http://www

With 400,000 Users Under Its Belt, SohoOS Plans Major Revamp

<a href="">SohoOS</a> is on a tear. Users are growing at a rate of 30% month-over-month, just recently shooting past 400,000. And soon, the company will make a hard bet on a brand

Pops Is Android Notifications On Steroids – Get Ready To Love To Hate

Humanity has poor taste. Correction: The <em>worst</em>. For proof, look no further than the person sitting next to you ... That's right, wait until their phone rings and blasts the latest Shakira meg

He Took On The Video Star, Now Kutiman Takes On Democracy

What can I say, I just dig Kutiman. I <a href="">first covered</a> the work of the Israeli-born artist back in 2009 with the releas

Dear All Photo Apps: Mobli Just Won Filters

In my previous post about <a href="">Mobli</a>, I claimed it would be the <a href="">break-out photo sharing app of the year</

Onavo – The Must-Have Data Shrinking iOS App – Comes To Android

It's one thing to hear praise for an app from geeks, it's another when you hear it from 'normal folks'. <a href="">Onavo</a> falls in this category. The free data-shrinking app

Hello World: Israel is Out-Classing You in Civil Disobedience

In the four weeks since the social protests have begun in Israel, hundreds have been killed, dozens of women have reportedly been raped, a number of children tortured, and countless districts have bee

Broadcaster Or Blogger, Cent2Cent Helps Anyone Charge For Video

Generally speaking, video producers have a much easier time producing content than monetizing it. This is because the monetization side of the equation has two x-factors that are hard to get right. Th

UppSite Pushes Your Blog Or Forum Updates To Custom iOS, Android Apps

<img src="" class="shot" /> If you're a blog or forum owner, engagement is always on your mind. There's only so much you can d

Mark My Words – Mobli Will Be The Blowout Photo Sharing App of the Year

<img src="" class="shot2" /> There's something about <a href="">Instagram</a> that you can
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