Experts Weekly: Microsegmentation, PMF experiments and personalized shopping
Growth marketing (TechCrunch+) 3 experiments for early-stage founders seeking product-market fit: Elise King, director of Human Ventures’ entrepreneur-in-residence program and member of the firm
How should non technical founders collaborate with software developers?
We caught up with Georgina Lupu Florian, CEO of Wolfpack Digital, to talk about her company, how they operate, and the nuances of running a consultancy.
This week in TechCrunch Experts: conversational UX, brand building 101, marketing survey
I reached back out to 10 marketers we've met through our Experts program and asked them to share predications for the new year and reflect on some of the trends we've seen in 2021.
This week in TechCrunch Experts: International expansion, 2022 trends, boutique software devs
TechCrunch Experts returns with predictions for 2022, insights on product-led growth and strategies for early-stage startups that hope to expand internationally. Jonathan Metrick, chief growth officer
From Ph.D. to boutique software developer: An interview with Solwey’s Andrew Drach
"In my opinion, the word ‘agile’ has been loosely applied to many different approaches and strategies to manage projects so the discussion of ‘fake’ versus ‘real’ agile is tricky without a
This week in TechCrunch Experts: Don’t blow your Q1 2022 marketing budget
The TechCrunch Experts program had an active week!
It’s OK to borrow ideas when building your startup’s website
It was a light week for the Experts program, but what we missed in quantity, we made up for in quality: Joey Noble, community manager for Demand Curve, shared a teardown of Zapier’s homepage tha
Should your company be using a flexible pricing model?
It's fair to say that this week's top story is located at the crossroads of growth marketing and software development.
Appetiser’s co-founders discuss building client relationships and getting to MVP
We interviewed Jamie Shostak and Michael MacRae, co-founders of Australian agency Appetiser, which focuses on designing, building and growing mobile and web apps.
Software product company Arbisoft on the growing startup market in Pakistan
Over the past two weeks, Anna Heim has interviewed Bashir from Arbisoft. They were recommended to us through our survey; we'd love to know which software consultants you'd recommend to other startups
Arbisoft co-founder Yasser Bashir on building trust with early-stage startups
Arbisoft is the latest addition to our series profiling startup software consultants. Its CEO Yasser Bashir shared thoughts on agile development, data science, customer and employee satisfaction, etc.
Which software consultants do startups love to work with?
Outsourcing engineering has become more common in recent years, so we’re starting a new initiative to profile the software consultants who startups love to work with the most. Founders and other
App agency Chop Dawg on helping startups build for the long term
Chop Dawg describes itself as an app development agency, but these days that can mean helping startups build and scale software over many years. Founded in 2009 by Joshua Davidson when he was 16 years
Who are the best software development consultants for startups?
When the dot-com bubble popped 20 years ago a lot of people thought that software development was going to get broadly outsourced. Instead, Silicon Valley evolved a new ethos around technical, product