snap inc

Snap launches a certification program for AR shops to craft branded lenses

Snap has announced a partner program intended to make it easier for brands to get on board with — and pay for — its augmented reality “lenses” by helping advertisers find certi

Snap is being probed over its IPO because some investors are salty about losing money

Here’s something I didn’t expect to read today. The U.S. Justice Department and Securities and Exchange Commission has subpoenaed Snap for details on its IPO apparently in connection with

Snapchat launches Bitmoji merch and comic strips starring your avatar

Snapchat is doubling down on its biggest differentiator by turning its personalized avatar Bitmoji into a revenue stream and a new source of content. Snapchat is launching a Bitmoji merchandise store

Tencent is launching its own version of Snap Spectacles

Some were surprised to see Snap release a second version of its “face-camera” Spectacles gadget, since the original version failed to convert hype into sales. But those lackluster sales &#

Snapchat’s PR firm sues influencer for not promoting Spectacles on Instagram

Influencer marketing could get a lot more accountable if Snapchat’s PR firm wins this lawsuit. Snapchat hoped that social media stars promoting v2 of its Spectacles camera sunglasses on its bigg

Should cash-strapped Snapchat sell out? To Netflix?

Snapchat needs a sugar daddy. Its cash reserves are dwindling from giant quarterly losses. Morale is poor from a battered share price and cost-cutting measures sap momentum. And intense competition fr

Snapchat loses 2M more users in Q3 as shares sink to new low

Snapchat continued to shrink in Q3 2018 but its business is steadily improving. Snapchat’s daily active user count dropped again, this time by 1 percent to 186 million, down from 188M and a nega

Snapchat becomes the mobile HBO with 12 daily scripted Original shows

Snapchat needs reasons for teens to come back every day as it struggles to grow amidst competition from Instagram, so it’s capitalizing on its Los Angeles roots. Today Snapchat unveiled its fall

We’re talking AR with Snap’s camera platform head at TC Sessions: AR/VR

For a lot of consumers, Pokémon GO wasn’t their first exposure to augmented reality — it was the dog-selfie lens inside Snapchat. In the past few years, consumer use hasn’t evolved

9 highlights from Snapchat CEO’s 6,000-word leaked memo on survival

Adults, not teens. Messaging, not Stories. Developing markets, not the U.S. These are how Snapchat will make a comeback, according to CEO Evan Spiegel . In a 6,000-word internal memo from late Septemb

Snapchat’s users are surprisingly old and it’s telling them to vote

Snapchat is a college favorite more than a high school phenomenon. Only 20 percent of Snapchat’s US users are under 18, down from 22 percent in 2016 as some of its early adopters have now aged u

Snapchat lets you take a photo of an object to buy it on Amazon

See, snap, sale. In a rare partnership for Amazon, the commerce giant will help Snapchat challenge Instagram and Pinterest for social shopping supremacy. Today Snapchat announced it’s slowly rol

Snapchat shares hit all-time low as search acquisition Vurb’s CEO bails

Snapchat’s sagging share price is making it tough to retain talent. Bobby Lo, founder and CEO of mobile search app Vurb that Snap Inc acquired for $114.5 million two years ago is leaving day-to-

Snapchat adds new styles as Spectacles V2s get used 40% more than V1

Snapchat isn’t revealing sales numbers of version 2 of its Spectacles camera sunglasses, but at least they’re not getting left in a drawer as much as the V1s. The company tells me V2 owner

Global unicorn exits hit multi-year high in 2018

Unicorn exits are taking flight. With the IPO window wide open, an apparent record number of venture-backed companies privately valued over $1 billion have launched public offerings this year.

Snapchat monitors Infowars as Alex Jones promotes ‘censorship’ gag AR filter

Snapchat has largely escaped scrutiny about fake news and election interference because its content quickly disappears and its publisher hub, Discover, is a closed platform. But now the Infowars mess

Snapchat gets $250M investment from Saudi prince for 2.3%

Snap Inc. got a fresh infusion of cash from the Saudi royal family to help it survive despite losing $353 million this quarter. Prince Al-Waleed Talal tweeted a video of him and Snap CEO Evan Spiegel,

Snapchat shrinks by 3M users to 188M despite strong Q2

The Stories War has officially killed Snapchat’s growth, leading to its first user count decline ever. In Q2 2018 earnings today, Snapchat’s daily active users number shrank 1.5 percent to

Snapchat ‘Storytellers’ finally pairs creators with advertisers

Snapchat is arriving very late to the game of courting influencers. Now it hopes to boost ad spend by connecting businesses with its top independent creators, but it won’t take a cut of deals it

Snapchat will shut down Snapcash, forfeiting to Venmo

Snapcash ended up as a way to pay adult performers for private content over Snapchat, not just a way to split bills with friends. But Snapchat will abandon the peer-to-peer payment space on August 30t
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