The relentless march of social media apps’ algorithmic advertising hooks, influencer-leveraged social graphs and UX that begs for endless scrolling have led to viral success and mass-market enga
Snap announced today that it paid over $250 million to more than 12,000 creators this year on Spotlight, its TikTok clone. Unlike Snapchat’s friend-to-friend, ephemeral messaging, Spotlight allo
Whym, a conversational commerce startup founded by former Snap employees, wants to make it easier for consumers to shop online via their mobile devices. Instead of filling out long checkout forms and
As Snap’s creators begin to experiment with the company’s augmented reality Spectacles hardware, the company is delving deeper into juicing the capabilities of its Lens Studio to build aug
Snapchat announced earlier this year that it would add Layers to Snap Map, making the social product more interactive. Today, the app is launching its first two layers: Memories and Explore. The Snap
YouTube and Snapchat were asked by lawmakers to defend whether or not their respective social media apps were appropriately rated on the U.S. app stores, given the nature of the content they hosted. I
Following moves by major tech platforms to better protect minors using their platforms, Snapchat is preparing to introduce its own set of “family engagement” tools in the coming months. Sn
As competition for creator talent heats up, Snap today introduced a series of new tools, programs and features that will enable creators on its platform to generate revenue. These include the expansio
Read Dashboard sits in virtual meetings to measure engagement, performance and sentiment among participants.
This further differentiates the social-forward Snap Map from more established resources like Google Maps and Apple Maps, which you can't really use to find out what restaurants your friends like.
If you’ve started using Snapchat more regularly this year, you’re not alone. At yesterday’s Q2 earnings call, Snap CEO Evan Spiegel announced that the platform grew both revenue and
Snap today announced a multi-year deal with Universal Music Group, one of the largest music companies in the world. From Queen to Justin Bieber, users can clip songs from the expansive UMG catalog to
Lately, Snapchat’s 3D Cartoon lens has been all the buzz, making all of our friends look like Pixar characters. But since 2013, a staple filter on the ephemeral photo-sharing app has been the sp
At Snap’s Partner Summit, the company announced a number of updates to the company’s developer tools and AR-focused Lens Studio, including several focused on bringing shopping deeper into
Snap wants users to get a more personal view of the world around them. While products like Google Maps and Apple Maps have long-relied on data partners to juice the quality of their contextual insight
Snap on Wednesday announced its plan to soon launch a Creator Marketplace, which will make it easier for businesses to find and partner with Snapchat creators, including Lens creators, AR creators and
Last week, when we reported that Snap paid $124 million for Fit Analytics, we also noted that, according to the SEC filing that disclosed the value of the acquisition, Snap made another deal in the sa
One of the challenges that some would-be TikTok rivals have faced is that they often lack the same robust set of content creation tools, like filters, effects and tools for repurposing others’ c
Quite a bit has happened since Snap announced last week that it was indefinitely locking President Trump’s Snapchat account. But after temporary bans from his Facebook, Instagram and YouTube acc
Roblox announced today that it’s buying a digital avatar startup called Loom.ai. Purchasing a company that has focused singularly on creating more realistic human avatars is an interesting play
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