online marketing

Mavrck raises $135M, buys Linkin.bio maker Later in creator and influencer marketing consolidation

Some believe that online marketing and advertising, as we largely think of them today, are dying a slow death and is getting replaced by something else: the rise of the influencer/creator. Today, one

Unmuted founder Max van den Ingh on success beyond the metrics

"You have to understand that working at a startup often feels like you’re standing on the edge of a cliff. And that’s also the moment you’re at your most creative."

The MKT1 interview: Growth marketing in 2021, hiring versus outsourcing and more

Excerpts from our Twitter Spaces chat with MKT1 founders Emily Kramer and Kathleen Estreich on the growth marketing industry, when to hire a marketer and when a startup should consider outsourcing.

Uncapped picks up another $26M to offer revenue-based finance to European entrepreneurs

Uncapped, the London-headquartered and Warsaw-based startup that offers “revenue-based” finance to European businesses so that founders don’t have to give up equity stipulated by venture cap

Marketing data platform Adverity raises $30M Series C led by Sapphire Ventures

In the time many of us live in now, we all know our online media consumption is — to state the obvious — going through the roof. Subsequently, the amount of data pertaining to online marketing is

Did a public data privacy warning kill a French startup?

Digital marketing company Fidzup was one of four “drive-to-store” French startups that faced a wave of regulations after Europe began applying its updated data protection framework in May

Grocery delivery startup Honestbee is running out of money and trying to sell

Honestbee, the online grocery delivery service in Asia, is nearly out of money and trying to offload its business. The company has held early conversations with a number of suitors in Asia, including

Bringing affiliate marketing and outsourced customer acquisition to Brazil nets Escale $22.6 million

Despite not being Brazilian and having their first exposure to the country only a few years ago, the two co-founders of Escale have managed to raise $22.6 million for their company, which provides cus

Baidu leads $300M investment to bring its search smarts to elevator ads

China’s largest search engine Baidu is getting an offline revenue boost after it led a $300 million strategic round in Xinchao Media, a company that shows people ads when they’re waiting f

The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

Postie, a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Founded by some of the men responsible for the biggest hits in onl

BuildingConnected lands $15 million for its service linking contractors and developers

BuildingConnected, which provides software linking contractors and developers, has raised $15 million from a strategic investor — Brookfield Ventures, the new venture arm from real estate develo

Product Hunt wants to help you ship your product with its new product Ship

Product Hunt is hoping to make it easier for those who create products to market those products as well. Today, the platform where people vote up or down on startup products is launching a suite of to

To Win Over Voters, Politicians Can Learn From Online Marketers

Another political season is on the horizon and a relatively large field of candidates will be vying for the hearts, and sometimes the minds, of eligible voters. That means we will hear a number of slo

Priceline Buys Israel’s Qlika For $15-20M To Boost Global Expansion With Rocket Science-Powered Ad Tech

Qlika launched out of UpWest’s fourth batch of Israeli-American startups in March to tackle a big problem in online marketing: Localization. In other words, what’s the point of spending mi