online marketing
Mavrck raises $135M, buys Linkin.bio maker Later in creator and influencer marketing consolidation
Some believe that online marketing and advertising, as we largely think of them today, are dying a slow death and is getting replaced by something else: the rise of the influencer/creator. Today, one
Unmuted founder Max van den Ingh on success beyond the metrics
"You have to understand that working at a startup often feels like you’re standing on the edge of a cliff. And that’s also the moment you’re at your most creative."
The MKT1 interview: Growth marketing in 2021, hiring versus outsourcing and more
Excerpts from our Twitter Spaces chat with MKT1 founders Emily Kramer and Kathleen Estreich on the growth marketing industry, when to hire a marketer and when a startup should consider outsourcing.
Uncapped picks up another $26M to offer revenue-based finance to European entrepreneurs
Uncapped, the London-headquartered and Warsaw-based startup that offers “revenue-based” finance to European businesses so that founders don’t have to give up equity stipulated by venture cap
Marketing data platform Adverity raises $30M Series C led by Sapphire Ventures
In the time many of us live in now, we all know our online media consumption is — to state the obvious — going through the roof. Subsequently, the amount of data pertaining to online marketing is
Did a public data privacy warning kill a French startup?
Digital marketing company Fidzup was one of four “drive-to-store” French startups that faced a wave of regulations after Europe began applying its updated data protection framework in May
Grocery delivery startup Honestbee is running out of money and trying to sell
Honestbee, the online grocery delivery service in Asia, is nearly out of money and trying to offload its business. The company has held early conversations with a number of suitors in Asia, including
Bringing affiliate marketing and outsourced customer acquisition to Brazil nets Escale $22.6 million
Despite not being Brazilian and having their first exposure to the country only a few years ago, the two co-founders of Escale have managed to raise $22.6 million for their company, which provides cus
Baidu leads $300M investment to bring its search smarts to elevator ads
China’s largest search engine Baidu is getting an offline revenue boost after it led a $300 million strategic round in Xinchao Media, a company that shows people ads when they’re waiting f
The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail
Postie, a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Founded by some of the men responsible for the biggest hits in onl
BuildingConnected lands $15 million for its service linking contractors and developers
BuildingConnected, which provides software linking contractors and developers, has raised $15 million from a strategic investor — Brookfield Ventures, the new venture arm from real estate develo
Product Hunt wants to help you ship your product with its new product Ship
Product Hunt is hoping to make it easier for those who create products to market those products as well. Today, the platform where people vote up or down on startup products is launching a suite of to
To Win Over Voters, Politicians Can Learn From Online Marketers
Another political season is on the horizon and a relatively large field of candidates will be vying for the hearts, and sometimes the minds, of eligible voters. That means we will hear a number of slo
Priceline Buys Israel’s Qlika For $15-20M To Boost Global Expansion With Rocket Science-Powered Ad Tech
Qlika launched out of UpWest’s fourth batch of Israeli-American startups in March to tackle a big problem in online marketing: Localization. In other words, what’s the point of spending mi