John Deere

Colorado’s governor signed a refreshingly straightforward “right-to-repair” bill into law this afternoon, requiring companies to provide resources like parts, firmware and manuals fo

Here in the U.S., John Deere is, in a word, dominant. According to figures from antitrust nonprofit The American Economic Liberties Project, the corporation controls 53% of the large tractor market in

Consumer tech is at an inflection point right now, with slowing growth in developed markets and economic depressions pulling emerging markets back when it comes to investment and usage. Into that vacu

InnerPlant helps farmers reduce the amount of chemical pesticides needed or harvests lost to pathogens.

The wheels of global commerce continue to turn, through wars, pandemics and economic downturns; and today a startup taking a new tech approach to improve the workings of one of the more antiquated asp

Here’s something for you to mull over this fine Thursday morning: Do agtech robotics need a reset? Granted, we’re dealing with a small sample size here, but a string of news items over the past ye

As I noted last year, we’re ramping up to return to Boston this July for our TC Sessions Robotics event. Our March 2020 event on the Berkeley campus was the last major in-person TechCrunch show befo

Using a mobile phone app, a farmer can assign a job to one of the tractors, like mowing the field.

Even in the era of the virtual event, it tends to take me a few days to recover from the whirlwind of CES. Frontloading the year’s big hardware news is a bit less than ideal, but perhaps the changin

CES has always been a weird show for robotics. That’s not an indictment of the show itself, so much as a comment on the state of robotics generally. It’s true the organization behind the show drop

The 8R tractor has been in select customers’ hands for “a few seasons” now, according to John Deere. After all, like any kind of autonomous machinery, a self-driving tractor isn’t the kind of

When someone mentioned to me that Xiaomi was launching its own “robot dog,” my mind immediately went to Sony’s Aibo. And honestly, it would have been difficult to be more wrong. Now that the new

In the world of robotic startups, acquisition is often as good an outcome as any. And when it comes to robotic tractor startups, you could do worse than being acquired by John Deere. The agricultural

Electric vertical takeoff and landing (eVTOL) aircraft maker Volocotper has received a Design Organization Approval (DOA) from the European Union Aviation Safety Agency (EASA). This is basically a rec

Autonomous drone-based transportation startup Volocopter has revealed its first partner for its new VoloDrone industrial and commercial electric vertical take-off and landing craft: John Deere. The ag

Jake Bright Contributor Share on Twitter Jake Bright is a writer, author and advisor with a focus on global business, politics, and technology. From 2017 to 2020, he was a contributing writer and advi

Heavy equipment makers Deere & Co., better known as John Deere, have forged a strategic alliance with drone-tech startup Kespry, the companies announced Tuesday in Las Vegas at CONEXPO, an interna