Imaginary Ventures

Danielle Cohen-Shohet developed a tech platform to help spa, studio and salon industry owners manage their operations. She had seen firsthand the challenges of running a small business as a…

GlossGenius triples valuation, raises $25M to give beauty industry’s tech stack a makeover

In the pandemic era, when digital storefronts have become a matter of course for retailers, data analytics is proving its worth. Tools that analyze customer data can help better maintain…

Black Crow AI raises $25M to predict which products e-commerce customers will buy

Cann, a THC beverage company marketing itself as a fun alternative to alcohol, is bulking up on funding as it brings the product into Canada — its first international market…

Cannabis beverage startup Cann raises $27M as it expands to Canada

The days of shift work that involve “coming in at 2 p.m. or you are fired,” is a dated concept.

Shiftsmart, a marketplace matching shift workers to employers, grabs $95M

The ordering system is specifically designed so food distributors can launch mobile apps and websites to accept orders and payments online.

Pepper brings in $16M, gets back to its roots of spicing up ordering experience for food distributors

Builder.io provides a drag-and-drop visual editor and headless content management system so that marketers can update websites without developer support.

Builder.io aims to make developers happy with its no-code approach to digital storefronts

Amidst the staggering rise of on-demand delivery services, the convenience store has been left relatively untouched. Until very recently. Foxtrot, founded in 2013, is looking to reimagine the corner convenience…

Foxtrot picks up $17 million to reimagine the convenience store

Since its launch in May of last year, the cannabis-infused drink company Cann has sold 150,000 cans of its THC and CBD-infused, alcohol-free intoxicants, in a sign of success that’s…

Cann, the cannabis-infused drink company, moves 150,000 units and raises $5 million

Featured Article

Founder-investor Natalie Massenet on how new brands win

Natalie Massenet, the fashion entrepreneur who founded the designer fashion portal Net-a-Porter, chaired the British Fashion Council for four years and today runs Imaginary Ventures, a venture firm that’s focused on consumer startups, took the stage a bit ago at Vanity Fair’s New Establishment Summit. There, she was asked why Imaginary has funded more women…

1:34 pm PDT • October 23, 2019
Founder-investor Natalie Massenet on how new brands win

In 2015, the fashion world was abuzz when Natalie Massenet, who founded the highly disruptive e-commerce fashion company Net-a-Porter, suddenly exited the scene weeks before a merger was sealed between…

Net-a-Porter founder Natalie Massenet just launched a venture firm