IAB

  • IAB: Internet Advertising Reaches A Record $15B In First Half Of 2011; Up 23 Percent

    IAB: Internet Advertising Reaches A Record $15B In First Half Of 2011; Up 23 Percent

    The Internet Advertising Bureau just released its numbers of the first half of 2011, and it looks like internet ad revenue reached record highs during the time period. Internet ad revenues rose 23.2 percent — to a record $14.9 billion — in the first half of 2011. The rate of growth more than doubled year-over-year, as last year’s first-half ad revenues were $12.1 billion… Read More

  • IAB Calls on ICANN to Withdraw Controversial Plan for New Top-Level Domains

    IAB Calls on ICANN to Withdraw Controversial Plan for New Top-Level Domains

    The Internet Advertising Bureau (IAB) is today calling on the Internet Corporation for Assigned Names and Numbers (ICANN) to withdraw its controversial plan for new top-level domains. ICANN’s plan would significantly expand Top-Level Domains, allowing companies and brands to register just about any word they want as a top level domain (TLD). That means in addition to traditional TLDs… Read More

  • Online Advertising Revenues Up 23 Percent Since Q1 2010, Reach $7.3 Billion

    Best. first. quarter. evar. Some good news in today from the online advertising industry: The Interactive Advertising Bureau (IAB) has announced that online advertising revenues hit $7.3 billion in the U.S. in the first quarter. While this does not represent the best quarterly performance in history (Q4 2010 takes the cake at $7.45 billion), it does mark the best first quarter on record… Read More

  • IAB: Internet Advertising Reached $26 Billion In 2010, Display Grew Twice As Fast As Search

    IAB: Internet Advertising Reached $26 Billion In 2010, Display Grew Twice As Fast As Search

    The Internet Advertising Bureau released its numbers for 2010. Last year, online advertising in the U.S. grew 15 percent to $26 billion. After a 3 percent dip in 2009, growth resumed in 2010, hitting a record high. Search still made up 46 percent of that total, followed by display ads at 38 percent.But display advertising grew twice as fast as search (24 percent growth versus 12 percent). Read More

  • IAB: Internet Ad Revenues In The U.S. Hit Record $6.4 Billion In Q3 2010

    Online advertising revenues in the U.S. hit $6.4 billion in Q3 2010, representing a 17 percent increase over the same period in 2009, according to estimates presented moments ago by the Interactive Advertising Bureau in tandem with PricewaterhouseCoopers. This marks the highest quarterly result ever for the industry. Read More

  • U.S. Online Advertising Rises 11.3 Percent In First Half Of 2010

    U.S. Online Advertising Rises 11.3 Percent In First Half Of 2010

    Online advertising is showing healthy gains this year. During the first half of 2010, online advertising revenues were up 11.3 percent to $12.3 billion, according to a new report from the Interactive Advertising Bureau and PriceWaterhouseCoopers (embedded below). At this rate, the report estimates that online ad revenues for the full year should surpass the 2008 peak of $23.4 billion. On… Read More

  • IAB Sets Up Tablet Task Force, Praises The iPad And HTML5, Badmouths Flash

    The Interactive Advertising Bureau (IAB) today announced that it has formed the Tablet Task Force, a group comprised of publishing and interactive industry executives, in order to “help create an infrastructure that would support a variety of rich new advertising opportunities for the emerging technologies of tablets and e-readers”. In reality, it’s all about the iPad, as… Read More

  • U.S. Online Ad Revenues Hit Nearly $6 Billion In The First Quarter

    Internet advertising revenues in the U.S. hit $5.9 billion for Q1 2010, representing a 7.5 percent increase over the same period in 2009, according to numbers released moments ago by the Interactive Advertising Bureau in tandem with PricewaterhouseCoopers. This marks the highest first-quarter revenue level ever for the industry. Nevertheless, revenues came in much lower than the fourth quarter… Read More

  • Online Advertising Revenues Climb Out Of The Trough, Boosted By Search, Display, And Video

    The online advertising industry climbed out of last year’s recession in the fourth quarter. New data from the Interactive Advertising Bureau and PriceWaterhouseCoopers shows that online advertising revenues in the U.S. climbed 2.6 percent annually in the fourth quarter to $6.3 billion, and were up 13.8 percent from the previous quarter. These U.S.-only numbers compare to 10.2… Read More

  • Online Advertising In The U.S Begins To Stabilize

    Online advertising revenues in the U.S. seem to be stabilizing. The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers released third-quarter figures showing that online advertising in the U.S. approached $5.5 billion, up 1.7 percent from the second quarter of 2009, but still down 5.4 percent from the same quarter a year ago (which is in line with the losses during the first half… Read More

  • U.S. Internet Ad Revenues Decline 5.3% In First Half 2009

    The IAB and PricewaterhouseCoopers released U.S. Internet advertising stats today for the first half of 2009. The tally – $10.9 billion total, a 5.3% decline from the same period in 2008. This is in line with the 3.4 decline in worldwide ad revenues among four largest Web companies during the same period. Search continues to take nearly half of all Internet advertising, with 47% of… Read More