• Hasbro launches a subscription service for games

    Hasbro launches a subscription service for games

    Toy company Hasbro is belatedly entering the subscription service market with today’s launch of Hasbro Gaming Crate – a service that ships a themed box containing three board games to users every three months. The service, which costs $49.99 per crate, offers two options – one designed for adults in search of new party games, and another with games better suited for… Read More

  • Hands-on with Play-Doh Touch, the app that brings kids’ creations to life

    Hands-on with Play-Doh Touch, the app that brings kids’ creations to life

    Play-Doh has come to the iPad. With the newly launched toy set for kids, Play-Doh Touch Shape to Life Studio, Hasbro has made a solid attempt at bringing the joy of Play-Doh to digital through an iOS app that brings kids’ creations to life. But the combination of physical play and digital is not a skill set that’s easily mastered even by top kids’ brands — just ask… Read More

  • Furby gets updated again for the smartphone era

    Furby gets updated again for the smartphone era

    A good Furby doesn’t die, it just runs out of batteries. And maybe, if you’re lucky, it evolves every few years or so. Back in 2012, Hasbro brought the cuddly little iconic monster back from the toy grave with an electronic update. A few years on, the company is back with yet another major refresh to the line, aimed at an even more tech savvy consumer. Heck, it’s right there… Read More

  • Spotted: Hasbro And Zynga’s First Physical Title, A Farmville Memory Game For Ages 4 And Up

    Spotted: Hasbro And Zynga’s First Physical Title, A Farmville Memory Game For Ages 4 And Up

    Zynga became a public company with $3.75 billion dollar market cap in part by taking existing physical games and introducing them to your browser and social graph. Poker and Scrabble are just two that immediately come to mind. But, lately we’ve seen Zynga flipping its model, turning to the offline world in an attempt to find new life beyond browsers and smartphones. As Eric reported… Read More

  • Video Review: The Hasbro My3D

    Can a $35 piece of plastic offer a compelling and immersive 3D experience? Well, yes and no. The Hasbro My3D is a fun idea – it’s basically a stereoscopic viewer that splits images on the iPhone or iPod Touch into two discrete sides. It really works and is quite cool when you initially try it. When you look through the lenses you see a half-resolution 3D image that reacts to the… Read More

  • Happy 40th birthday, Nerf!

    In honor of Nerf’s 40th anniversary and the launch of the N-Strike Raider Rapid Fire CS 35 blaster, which ships today, Nerf sent over a mighty fine and ginormous care package to the CG office. I can’t believe the Parker Brothers developed Nerf in 1969 and the first product was some dumb four-inch polyurethane foam ball. They’ve come a long way since then. Let’s dig into… Read More

  • Google's Monopoly: The Board Game, Not Antitrust

    Increasingly these days you hear the words “Google” and “monopoly” in the same sentence. There is no shortage of fears that the search giant is getting too powerful in the search and online advertising space. But today, the two words are being joined for an entirely different reason: The board game Monopoly is about to launch an online version with Google Maps. All… Read More

  • Contest reminder: Five Superion Transformers action figures up for grabs

    Don’t forget to enter our contest to win one of five Target exclusive Hasbro Transformers: Revenge of the Fallen Superion badasses. Go here and enter. Now. Do it. Contest ends tomorrow. Read More

  • DVD/Blu-ray Transformers: Revenge of the Fallen confirmed for October 20, augmented reality included

    Big, bad Bay just pushed out the press release confirming the October 20 street date for both the DVD and Blu-ray of Transformers: Revenge of the Fallen. Both the DVD and Blu-ray versions will come in a two-disc variety (single disc DVD will be available as well). The two-disc packages will include “augmented reality technology” that give owners a chance to rebuild a broken down… Read More

  • Contest: Target exclusive Hasbro Transformers: Revenge of the Fallen Superion up for grabs

    I know that I’m totally out of Hasbro’s targeted demo, but the Target exclusive Transformers: Revenge of the Fallen Superion is the hardest thing I’ve ever tried to assemble. A month after the fact, I still haven’t been able to put it together, which is why Target is hooking us up with five Superions to give away. I challenge all of you to do better than me (if you win). Read More

  • Wordscraper Hurts My Eyes

    Yesterday, one day after taking down Scrabuluos in the U.S. and Canada in response to a lawsuit from Hasbro, the Indian brothers behind Scrabulous, Rajat and Jayant Agarwalla, released a brand new crossword-like game on Facebook called Wordscraper. The brothers have obviously been preparing this countermove for a long time. Wordscraper is designed to get around any of the intellectual… Read More

  • Sega Toys/Hasbro won't give us their music robot A.M.P. anytime soon, it seems

    Sega Toys in Japan seems to have postponed the release of the “Automated Music Personality” robot A.M.P. for an unknown time period. Apparently, potential buyers in the US, where Hasbro will be responsible for marketing the robot, are affected as well. The A.M.P. was originally slated for release in October in the US and one month later in Japan. Japanese buyers will not be able… Read More

  • Endgame: Scrabulous Gets Wiped Off Facebook

    Long outplayed by two Indian brothers, Hasbro finally delivers a massive counter blow to Scrabulous, one of the most loved games on Facebook. Scrabulous fans in North America will see the following message when they try to play the game: Scrabulous is disabled for U.S. and Canadian users until further notice. If you would like to stay informed about developments in this matter, please… Read More

  • CrunchGear's Dino Days: Hands on with Hasbro's Kota and Fisher Price's Ultra Dino

    [blip.tv http://blip.tv/play/AcHQUQA%5D These two beasts are for kids ages 3 and older. The Kota is obviously the bigger one – the kids can actually ride on him – and he’ll be available in September for more than your allowance ($300), so you can’t have one. The Fisher Price Dino ($140) is a little more action-packed, reminiscient of the Wowwee Roboraptor without… Read More

  • Official Facebook Version of Scrabble Spells Doubt For Scrabulous

    Facebook now has vaporware. After a lot of huffing and puffing at the beginning of the year, Hasbro and Electronic Arts are finally getting ready to unveil their official version of Scrabble on Facebook. Today, they announced that the Facebook app EA has been working on for more than six months will be launched later this month, although a version on Pogo (EA’s online casual gaming… Read More

  • Meet the A.M.P., Sega-Hasbro's two-wheeled music robot

    Sega Toys and Hasbro collaborated in the development of A.M.P. (Automated Music Personality), a so-called mobile robotic music companion (official homepage in English). Sega Toys is currently demonstrating A.M.P. to visitors of the Tokyo Toy Show. The company accepts pre-orders [JP] in this country starting August 1st. The robot will be available both in Japan and the USA from October for a… Read More

  • As Tonight's Deadline For Scrabulous Shutdown (Or Sale) Looms, Zynga Might Be Next.

    The saga of Scrabulous is nearing an end. The Facebook version of Scrabble raised the ire of Hasbro and Mattel, which jointly own the rights to the game abroad and in the U.S., respectively. They have already asked Facebook to pull Scrabulous, one of the most popular apps on the social networking site. So why is Scrabulous still up on Facebook? A flurry of behind the scenes deal-making has… Read More

  • Hasbro Tries To Shut Down Scrabulous

    “Is Hasbro just a stupid Potato Head? Or is this a brilliant game of Stratego?” That’s the big question Fortune’s Josh Quittner (my former boss) asks as he reports that Hasbro, the toy company that owns Scrabble, is trying to shut down Scrabulous,
    one of the most popular Facebook apps. Scrabulous lets you play an online version of Scrabble with your Facebook friends. … Read More

  • Stupid Babies: Playskool And Creative Team Up

    Hasbro’s Playskool probably isn’t as “dope” as it was back in the 1990s, but it can still kick out the jams thanks to a new deal with Creative. What does this new deal entail? I’ll let you take a guess. It’s either an MP3 player geared towards toddlers or it’s a flaming motorcycle with the words “EAT MY HELLFIRE” painted on the side. Give up? Read More