fitbit

No one knows how effective digital therapies are, but a new tool from Elektra Labs aims to change that

Depending on which study you believe, the wearable and digital health market could be worth anywhere from $30 billion to nearly $90 billion in the next six years. If the numbers around the size of the

Can a combined Google/Fitbit take on the Apple Watch?

In January 2014, Google announced plans to acquire Nest for $3.2 billion; the acquisition was completed the following day, but since then, Nest’s integration has been a controlled burn. Initiall

Google’s Fitbit purchase could reshape its healthcare ambitions

Google has reached into parent company Alphabet’s $121 billion cash reserves to spend $2.1 billion on Fitbit, a move into the key consumer health market that places them in more direct competiti

Daily Crunch: Google is buying Fitbit

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe her

Google is acquiring Fitbit for $2.1 billion

Just days after it was reported that Google was close to buying Fitbit, Google and Fitbit today confirmed the purchase: Google will pay $7.35 per share for the wearables company in an all-cash deal th

Google reportedly in talks to acquire Fitbit

According to Reuters, Google parent Alphabet is looking to acquire publicly traded wearables company Fitbit. Reuters says the deal is still being negotiated and could still fall apart, but if it came

The Station: A new self-driving car startup, Inside Tesla’s V10 software, Lilium’s big round

If you haven’t heard, TechCrunch has officially launched a weekly newsletter dedicated to all the ways people and goods move from Point A to Point B — today and in the future — whether it’

Why venture capital firms need culture experts

True Ventures VP of culture Madeline Kolbe Saltzman on how to "scale inclusively."

Amazon might reveal fitness-tracking Alexa wireless earbuds, Echo with better sound this week

Amazon is building wireless earbuds that offer Alexa voice assistant access, and fitness tracking for use during activities, according to a new report from CNBC. These earbuds, combined with a new, la

Fitbit Versa 2 review

The Versa didn’t single-handedly save Fitbit, but it gave the struggling wearable company a way forward. The smartwatch demonstrated the potential for life beyond the fitness tracker. It also proved

Fitbit, Andela, AfricaTech, startups and Brexit, plus content moderation

Programming note: Happy Labor Day! To our U.S.-based readers, happy Labor Day weekend. Extra Crunch will be off on Monday and will resume publishing next Tuesday. Reminder: EC ticket discounts for Ent

Fitbit’s CEO discusses the company’s subscription future

At a small event in Manhattan this week, Fitbit laid out its future for the press. Tellingly, the event was far more focused on the company’s software play, with the big hardware announcement feelin

Fitbit’s Versa 2 smartwatch features Alexa and a better battery

The first Versa was a revelation for Fitbit . After falling flat with the Ionic, the company’s second true smartwatch finally delivered on the promise of high-profile acquisitions, including Pebble

Fitbit is launching a $10 premium subscription service

Services are the future of Fitbit . That was the overarching message from an event this week in Manhattan. The small gathering of media outlets found the company spending most of its stage time on sof

Verified Expert Growth Marketing Agency: 3Q Digital

With 12 offices and 350 employees around the world, 3Q Digital is a giant among growth marketing agencies. They’ve worked with companies like Brandless, Opendoor, and Warby Parker, but they also hav

Fitbit co-founders James Park and Eric Friedman are coming to Disrupt SF

Ten years ago, a hardware startup launched a fitness device onstage at TechCrunch 50. The $99 gadget combined a pedometer with a diet-monitoring system, designed to help wearers meet their fitness goa

Apple, Samsung continue growth as North American wearables market hits $2B

New numbers out of Canalys show strong continued growth for the North America wearables market for Q2. The market hit $2 billion value for the quarter, according to the firm, marking a 38% year over y

The smartwatch category is growing, as Apple remains dominant

Last week Samsung and Fossil kicked off the week by announcing new smartwatches. On the same day. At the same time. For a brief moment, it felt like 2015 all over again, when the world of smartwatches

Next-gen Fitbit Versa leak reveals Alexa support

The original Versa was precisely the hit a stumbling Fitbit needed. The device was a simple and affordable Apple Watch alternative, helping the company finally break into the one bright spot in the we

Fitbit lowers guidance after Versa Lite disappoints

Fitbit continued solid device growth for Q2, up 31%, year over year, representing a 5% bump in revenue. From that angle, the company’s long-term turnaround appears to be on track — but things
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