firework

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Firework provides tools for retailers and consumer brands to tap into their own customer data to build engaging video experiences across their own digital properties and social channels.

Albertsons is the first U.S. grocer to utilize Firework’s platform to create, host and curate its own short-form and livestream video to improve customer engagement.

Facebook usage has declined for the first time in a decade, while video-centric apps like TikTok are being touted as the future of social media. Entering this redefined playing field…