EC Enterprise Applications

Nearly every tech company seems to be working on AI tooling, and everyone is at least talking about using it. But how the heck are companies going to charge for it?

SaaS companies should be solving for simplicity and adoption in their AI feature pricing. This is a time for learning and iteration.

Today’s PLG needs to inform both the product and sales teams so they can work smoothly together and clinch the next deal.

Internal developer portals are quickly gaining traction at software companies as they seek to improve their developer experience, and thus, efficiency.

Any automation needs accurate information to function properly and predictably to deliver the results that startups and enterprises want.

Airbnb, Twilio and Amplitude's earnings together indicate that tech growth is slowing not just for Big Tech, it's across the board.

Growth matters, but given the macroeconomic climate, smaller numbers are apparently OK as long as there are clear factors driving future revenue and profit.

To find customer retention data points that have strong investor appeal, start studying these engagement stats from your existing customers.

The advent of generative AI has the potential to be the biggest change to enterprise software interfaces since the graphical user interface.

DocuSign was flying during the pandemic when people couldn't meet in person, but it might have grown too quickly, and it's paying the price.

The bottom line? In 2023, SaaS is still open for business; it’s just going to take longer to buy and sell.

For many tech companies, investors are applying a new valuation method that has caught our eye: AI proficiency.

Thanks to advancements in artificial intelligence, your computer is going to get a lot smarter and more useful in the coming years.

It’s tempting to call the new generation of sales tools “PLG CRMs,” but, it turns out, they don’t quite fit that description.

Usage-based pricing is an essential component of any PLG strategy. In fact, it’s my belief that you cannot have true PLG without UBP.

Simply reducing costs in lieu of growth will not work. Likewise, maximizing growth with little sensitivity around costs won’t work in 2023.

I’ve spent years trying to understand which tools give you the most bang for your buck and which are just not worth the overhead.

To find the path for monetizing your open source product, talk to your clients and understand their goals and pains.

Incorporating predictive LTV helps make more informed, data-driven decisions and improves campaign results.

Enabling freemium can bring organizational and operational challenges, even if it adds value to the business.