bereal
BeReal, which now has 23M DAUs, is onboarding brands and celebs
BeReal, a rising social media app that emphasizes authenticity, is making its first outreach to brands and celebrities. Starting February 6, brands and celebrities will be able to sign up…
BeReal adds private groups and Live Photo-like features; Pew estimates 13% of US teens use app
The up-and-coming social app BeReal continues to vie for users’ attention with more and more bells and whistles. Next week, BeReal is rolling out two major new features: Behind the…
BeReal pushes back at report that it’s losing steam, says it now has 25M daily users
Just under a year ago, the buzzy new social app BeReal looked to be on the rise, with reportedly 20 million users launching the app every day to snap their…
BeReal is trying to be real. And if we’re being real, what’s the point of that Discovery feed, anyway? The once-a-day, spontaneous photo-sharing app BeReal differentiates itself from other social…
TikTok is discontinuing TikTok Now, an in-app feature and standalone app that mimics BeReal. BeReal invites users to take a front and back camera photo at a random time every…
BeReal is working on a chat feature, which will begin with a test among users in Ireland. At launch, users will be able to message one on one with friends,…
BeReal is piloting its new Bonus BeReal feature in the U.K. Expected to roll out soon in other countries, this allows users to post more than once per day —…
Your BeReal posts can now include what you’re listening to on Spotify
Spotify is launching a new integration with BeReal that lets users include in their BeReal post what they’re listening to on Spotify. BeReal encourages users to take a photo everyday…
Meta is internally testing a BeReal-like ‘Roll Call’ feature in Messenger
Meta is internally testing a BeReal-like “Roll Call” feature in Messenger, the company confirmed to TechCrunch on Wednesday. The feature, which was first spotted by social media consultant Matt Navarra,…
This Week in Apps: Twitter alternative winners and losers, BeReal declines, iOS web apps to get notifications
This week’s theme seems to be a decline in growth for some much-buzzed-about apps, including a group of Twitter alternatives, AI photo apps and even the BeReal. Let’s dive in.
This Week in Apps: Kanye to buy Parler, TikTok’s adult-only streams, BeReal’s B round
Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. Global app spending reached…
Sources: BeReal raised $60M in its Series B earlier this year, now has 20M DAUs
BeReal, the photo-sharing app, has been a huge hit with Gen Z and beyond. Now with other big social apps rushing to clone some of its no-frills ethos, it’s put…
Private social networking app BeReal isn’t known for brand advertising, but early BeReal adopter Chipotle is looking to change that. The brand is celebrating its return of the Boorito, Chipotle’s…
BeReal tops 53M installs, but only 9% open the app daily, estimates claim
Gen Z social media app BeReal encourages its users to take a photo every day — a format designed to create a daily habit. But only a small number of…
At this point in the BeReal hype cycle, you might’ve seen some wild things in your friends’ once-per-day snaps (personally, I’ve seen a couple of “sitting on the toilet” posts,…
BeReal experiences a multihour outage, refuses to explain
Gen Z’s favorite social app BeReal experienced a lengthy outage today, which the company only acknowledged with a brief — and fairly vague — tweet, stating: “yup, we’re on it.”…
TikTok’s BeReal clone is now available as standalone app outside the US
TikTok over the weekend launched its BeReal clone, TikTok Now, as a standalone mobile app across global markets outside the U.S., largely on iOS. The app offers a similar feature…
BeReal reportedly considers paid features in lieu of advertisements
The viral photo-sharing app BeReal has accomplished something incredible, quickly racking up 15 million users in a super saturated social market. It’s so popular that Instagram, TikTok and Snapchat have…
TikTok launched a new feature today that is basically just a copy of BeReal, the buzzy French social app that’s been steadily gaining popularity. BeReal invites users to take a…
Snapchat’s Dual Camera feature isn’t quite a BeReal copycat
Snapchat is bringing its “Dual Camera” feature front and center on the app’s main camera toolbar. Starting today, the feature will be available for iOS users on iPhone XS/XR or…
The unwritten rule of the internet is that “if there’s a new social media feature, Instagram will copy it.” In the latest example, the Meta-owned social network is testing a…
FWD: fwd: From the CEO: BeCareful while you BeReal!
TO: all-staff@vc-funded-startup.ai FROM: ceo@vc-funded-startup.ai Dear colleagues, I wanted to reach out to you today to talk about the BeReal app (yes, I know what that is — I have teenage kids and…
Featured Article
Instagram’s Dual camera feature copies BeReal, but misses the point
We know the drill: Snapchat adds the Stories feature, Instagram nabs it. TikTok gets too popular, Instagram pivots to short-form video. Now, here’s another one for the list. This week, Instagram quietly added a feature to its TikTok-clone Reels called Dual, which lets you record with both your front and back camera at the same…
BeReal: Hype or hit? What to know about the Gen Z photo-sharing app climbing the charts
An app called BeReal, founded by former GoPro employee Alexis Barreyat along with Kévin Perreau, launched in December 2019 with its idea of asking users to post an unedited photo…
