athlete

Are alliances between crypto companies and sports teams paying off in a meaningful way?

I tell you what, folks. The roundtable discussions at TechCrunch Disrupt — coming to you live and in person on October 18-20 in San Francisco with an online day October 21 — will be off the hook.

A startup called ImagineAR has launched FameDays.com and the FameDays mobile app to allow fans to enjoy life-size “hologram” video messages from famous athletes and celebrities. Among the

Charli D’Amelio is the most-followed and highest-earning creator on TikTok, but the 17-year-old superstar and her family are now looking beyond their short-term riches from short-form video. Tod

From Lamborghini to Twitter, everyone and their mother is dipping their toes into the tempting, chilly waters of web3, to varying degrees of success. Now, Cameo’s joining the club. Today, person

With the Winter Games in Beijing on the horizon, NBCUniversal will team up with TikTok for an advertising partnership to promote the network’s coverage of the Olympics. NBCUniversal told TechCru

Autograph, an NFT agency co-founded by athlete Tom Brady with a particularly deep bench of star power, has banked new funding from crypto investors who hope the platform can bring a new generation of

Gen Z isn’t satisfied with the social media they grew up with, so they’re building the apps that they want to use. A “social branding” app for creative teens and twenty-somethi

OpenSponsorship is disrupting the $60 billion sponsorship industry by providing flexibility on the kinds of deals brands can make with athletes.

Greenfly is building a workflow to provide sourcing, creation and automated distribution of short-form photos and videos created for social media.

If you’ve lived in a few places in your life then you probably have experienced the feeling of moving into a nice new apartment or house — a blank canvas of rooms and spaces filled with possibilit

Non-fungible tokens (NFTs) have a natural fit with sports memorabilia, another category of speculative asset whose value is primarily dependent on the prices its adherents are willing to pay. A new st

“If it smells, that’s how they’re going to receive it.” While that claim would likely make most D2C founders cringe, for founder Chris Alston, it’s part of the magic of his company, Mov. The