athlete

Sports partnerships are more than just a deal for major crypto companies

Are alliances between crypto companies and sports teams paying off in a meaningful way?

Learn how to recession-proof your startup and more with these Disrupt roundtables

I tell you what, folks. The roundtable discussions at TechCrunch Disrupt — coming to you live and in person on October 18-20 in San Francisco with an online day October 21 — will be off the hook.

ImagineAR launches a ‘FameDays’ app for celebrity AR greetings

A startup called ImagineAR has launched FameDays.com and the FameDays mobile app to allow fans to enjoy life-size “hologram” video messages from famous athletes and celebrities. Among the

TikTok star Charli D’Amelio and family back Facetune maker Lightricks

Charli D’Amelio is the most-followed and highest-earning creator on TikTok, but the 17-year-old superstar and her family are now looking beyond their short-term riches from short-form video. Tod

Cameo announces its NFT project, Cameo Pass

From Lamborghini to Twitter, everyone and their mother is dipping their toes into the tempting, chilly waters of web3, to varying degrees of success. Now, Cameo’s joining the club. Today, person

NBCUniversal is partnering with TikTok for the Winter Olympics

With the Winter Games in Beijing on the horizon, NBCUniversal will team up with TikTok for an advertising partnership to promote the network’s coverage of the Olympics. NBCUniversal told TechCru

Tom Brady’s buzzy celebrity NFT startup Autograph banks $170M from Silicon Valley’s top crypto investors

Autograph, an NFT agency co-founded by athlete Tom Brady with a particularly deep bench of star power, has banked new funding from crypto investors who hope the platform can bring a new generation of

Backed by former Facebook and Twitter execs, Tagg launches social branding app for Gen Z

Gen Z isn’t satisfied with the social media they grew up with, so they’re building the apps that they want to use. A “social branding” app for creative teens and twenty-somethi

OpenSponsorship lands new capital to bring brands, athletes together

OpenSponsorship is disrupting the $60 billion sponsorship industry by providing flexibility on the kinds of deals brands can make with athletes.

NBA All-Star Chris Paul joins digital media startup Greenfly’s growth round

Greenfly is building a workflow to provide sourcing, creation and automated distribution of short-form photos and videos created for social media.

Review: Apple’s 2021 iPad Pro is great, again, but…

If you’ve lived in a few places in your life then you probably have experienced the feeling of moving into a nice new apartment or house — a blank canvas of rooms and spaces filled with possibilit

Backed by Nas and Dapper Labs CEO, SportsIcon launches to deliver NFTs bundled with exclusive athlete content

Non-fungible tokens (NFTs) have a natural fit with sports memorabilia, another category of speculative asset whose value is primarily dependent on the prices its adherents are willing to pay. A new st

Mov gives you a chance to win your favorite athlete’s game day attire — sweat, tears and all

“If it smells, that’s how they’re going to receive it.” While that claim would likely make most D2C founders cringe, for founder Chris Alston, it’s part of the magic of his company, Mov. The