This Week in Apps: Newsrooms leave Twitter, Reels expands, Android 14 arrives

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Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.

The app economy in 2023 hit a few snags, as consumer spending last year dropped for the first time by 2% to $167 billion, according to data.ai’s “State of Mobile” report. However, downloads are continuing to grow, up 11% year-over-year in 2022 to reach 255 billion. Consumers are also spending more time in mobile apps than ever before. On Android devices alone, hours spent in 2022 grew 9%, reaching 4.1 trillion.

This Week in Apps offers a way to keep up with this fast-moving industry in one place with the latest from the world of apps, including news, updates, startup fundings, mergers and acquisitions, and much more.

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Finally, finally, newsrooms leave Twitter

Image Credits: Bryce Durbin / TechCrunch

This week was one of the more interesting ones for Twitter since Elon Musk’s takeover, as multiple newsrooms finally had enough of Elon Musk’s antics. After Musk labeled NPR and others as “state-affiliated media” — a label previously reserved for state propaganda accounts, like the Kremlin-backed Russia Today and China’s XinhuaNPR and PBS have stopped tweeting.

After backlash to NPR’s new label, Twitter shifted to a newly made-up designation, “government-funded media.”

In addition to NPR, the news organizations PBS and the BBC received the new labels as well. The BBC objected, too, and Twitter changed its label to “publicly funded” instead. (PBS and NPR remain labeled as “government-funded” as of the time of writing.)

Musk’s capricious decision to lump independent news organizations alongside state-supported propaganda accounts is both misleading and dangerous. NPR, for instance, receives “less than 1 percent of its $300 million annual budget from the federally funded Corporation for Public Broadcasting.” PBS receives more of its funding from the public and philanthropic organizations than it does from the small amount it gets from government subsidies.

More importantly — unlike in state regimes where government officials heavily influence the spread of information to the people — NPR and PBS are editorially independent.

Whether you like the nature of their reporting is, of course, a subjective matter. But an objective analysis puts the two in the middle of the Ad Fontes media bias chart.

More newsrooms bail on Twitter as Musk meddles with account labels

Musk, however, wanted to sully their brands by suggesting the U.S. government has influence over their reporting. That’s what labeling them “state media” or “government-funded” does, and he certainly knows it.

The Twitter owner delights in dragging down the media, having already done so on numerous occasions. He has tweeted conspiracies and called The NYT’s news “fake.” He banned reporters who commented on his own ban of a bot that tracked his private jet. He has shown so little regard for the media that he set Twitter’s press email to respond to inquiries with a poop emoji.

What he gets from these sorts of antics is unclear, because it’s not good for the business he runs.

The erratic billionaire seems more interested in performing stunts for his fans — followers who cheer on dumb things like this — than ensuring Twitter’s own brand can stay afloat.

Twitter just banned prominent journalists who cover Elon Musk with no warning

But so far, the real-world fallout has been minimal. Not this week. To actually target media like this — by marring their brands on Twitter’s platform — was the last straw for some.

In addition to NPR and PBS, other news organizations have also now abandoned ship, including Boston NPR affiliate WBUR, Hawaii Public Radio and LA-based local news source LAist. You can be sure many others are reconsidering the extent of their investments.

What Musk may not understand is that, despite journalists’ own addictions to the app, Twitter actually sends very little traffic to news sites. And what it does send is declining. Largely, media organizations get inbound views from much bigger platforms, like Facebook, Google Search and Google News.

They can, in fact, live without Twitter. And now they will.

What’s more, if more newsrooms are to follow suit, Twitter’s reputation will be harmed. The app, after all, is not listed in the Social Networking category on the App Store, but in “News.” The network, if anything, is known as the first place news lands, not only from traditional media organizations but from on-the-ground, live tweets by regular people witnessing news events, too.

But if the news leaves Twitter, what will Twitter become?

Death by a thousand cuts: The Twitter alternatives grow

At the same time, Twitter alternatives are siphoning off portions of the user base, including those interested in discussions around news and other topical events.

This week, for instance, Twitter and Substack got into it over Substack’s launch of Notes, its new Twitter-like discussions feature for newsletter authors and their readers. In response, Twitter throttled Substack links, put up warnings and prevented users from liking, replying or retweeting posts with Substack links.

Musk also accused Substack of trying to download a massive portion of its user base to bootstrap Substack Notes.

Twitter won’t let you retweet, like or reply to Substack links

In an exceedingly awkward interview with The Verge, where Substack CEO Chris Best should have been able to take a victory lap as a viable Twitter threat, he instead fully dropped the ball. The exec dodged questions over content moderation, making it clear to anyone following that Substack would permit all kinds of speech — potentially losing the company new subscribers who would have otherwise considered joining.

For example, when pressed about whether or not racist speech would be allowed on Substack, Best would not respond with an affirmative “no.” Instead, he replied, “We have content policies that are deliberately tuned to allow lots of things that we disagree with, that we strongly disagree with.” When pressed further, he wouldn’t even respond to a question as to whether or not it would allow “overt racism” on the platform. “I’m not going to engage in speculation,” he said.

Wow, just wow.

And yet, Best’s obvious signaling here could appeal to a certain toxic-leaning crowd that still hangs out on Twitter.

It’s clear at least that Elon Musk must view Substack as a threat to Twitter’s business because of its appeal to self-identified free speech enthusiasts who now rally around Musk himself.

Substack isn’t alone in targeting Twitter’s users with a new discussion platform at this time.

Though arguably aiming for a different demographic, the news aggregator app Artifact from Instagram’s founders this week rolled out commenting.

Like Substack Notes, the feature could appeal to those who want to engage in discussions around the news, though perhaps those of a more civil nature. Artifact promises it will engage in moderation, bans if needed, and it curates its news sources upfront. And with the app’s newly Reddit-like comment upvoting features and user reputation scores, it’s incentivizing people to spend their time building up a name for themselves on its platform, instead of over on Twitter.

Artifact, the news aggregator from Instagram’s co-founders, adds a social discussions feature

Then there are the many, many Twitter alternatives to contend with, including Mastodon (and its app ecosystem), Bluesky, T2, Post and others still to emerge.

While most are being built as Twitter clones, Post’s idea is to create a feed that caters to news publishers by allowing for micropayments that let users read otherwise paywalled articles. The idea is interesting but, like all newcomers, the question is one of scale.

Still, as newsrooms scramble for Twitter’s exit doors, Post’s platform could look more appealing. And if the news orgs come, the people may follow.

Post, a publisher-focused Twitter alternative, launches to public

Even if these alternatives only pull a few thousand users away from Twitter at first, those numbers could grow over time as each individual network grows. It’s too soon to say if any will pull ahead as the default “new Twitter,”  but they could deliver death by a thousand cuts, so to speak.

Why Twitter won’t die

That begs the question as to if or when Twitter itself will ever actually die. And the answer is that it may not for quite some time.

Myspace still lived long after Facebook took over. (In fact, you can still sign up.)

Google Plus became a barren wasteland long before Google pulled the plug. (It was even hacked and no one cared!)

BlackBerry phones were sold well into the iPhone era. (Kim Kardashian still carried one for years.)

In other words, we won’t just wake up one day to find Twitter has suddenly gone offline. It will slowly become less relevant, barring major changes to get it back on track, and when it dies we may not even notice.

Already, Twitter is morphing into something new. Today’s Twitter is nothing like its predecessor. Across every front, the app is being made over, often for the worse.

Musk revamped Twitter Blue with the goal of democratizing verification, only to create a system where something that was once a feature that made Twitter better, was now a curse. Verification previously served the purpose of confirming people were who they claimed. Now, it’s open to anyone, including bad actors, who want to masquerade as others or cause trouble. What’s more, Twitter says it plans to make the main For You (algorithmic) timeline only available to those who pay — a move that would make Twitter far less useful.

Musk also cut off API access to app developers, then updated its API pricing to make building simple Twitter tools, like helpful bots, out of reach. Apps and bots have since shut down.

New Twitter API tiers still miss the mark, developers say

He also reinstated controversial accounts, like those of white supremacists, and now generally uses Twitter to create chaos, leading to continual confusion among users as to what the state of the network is on any given day.

Twitter currently keeps itself in the news by being in a constant state of flux. 

Over the past several days, for instance, Twitter announced it would reduce Twitter Blue subscribers’ ad load; saw Twitter Circle bugs that allowed others to see private tweets; got sued by its ex-CEO and other execs over unpaid legal bills; announced a new date (4/20 ofc) to remove legacy checkmarks; rebranded Super Follows to Subscriptions, promising creators it won’t keep any of their money at first; partnered with the investment platform eToro to show real-time information about stocks and crypto prices; and added support for 10,000-character-long tweets.

Ex-Twitter CEO Agrawal, other execs sue firm over unpaid legal bills

All this activity masks what’s actually going on: Twitter’s slower, quieter demise.

Musk can claim all he likes that the company is now breaking even. The fact is, it’s been losing money compared to where it was before.

Over the past two months,the top 50 Twitter advertisers spent $83 million, down from $102 million year-over-year, and major brands including Mars, AT&T, VW and Stellantis haven’t returned. Traffic to Twitter’s ad portal was down 18.7% year-over-year, indicating declining interest from marketers. The percentage of Americans who reported using Twitter dropped from 32.4% to 29.5% from pre-Elon to post-Elon, one survey said.

Advertisers aren’t just on pause. They’ve also seemingly lost trust in Twitter, as Quartz reported this week with the damning headline Elon Musk is personally ruining Twitter’s ad business.” The article notes the company is expected to bring in 28% less revenue this year than in 2022, or $2.98 billion down from $4.14 billion.

Despite everything, Twitter has perservered, and will likely take some time before it reaches its inevitable end. Widespread company-wide layoffs and Twitter’s refusal to pay its bills or its rent have helped it stay afloat in the near term.

But the company can’t run on Musk’s hopes and dreams about becoming a super app called “X” forever. Twitter will require funds to stay alive. And if cash isn’t flowing in from advertisers, then perhaps Musk will dig into his own pockets or those of its Saudi investors to keep the tweet engine going for a bit longer.

In other words, don’t hold your breath awaiting Twitter’s coming demise.

But feel free to withhold your attention.

Weekly News

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