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It’s Monday the 16th of May, and I’m back once again, like a renegade master. I’m fantastically over-caffeinated and at a standing desk today, so for the occasion, it’s a dancing desk. Because, I mean, you try to sit still while listening to this thumpin’ beat.

This week, I’m psyched to head out to TechCrunch Sessions: Mobility in San Mateo to get the full story on which cars will be driving themselves and which companies are driving into our hearts – or off the nearest cliff. Get your tickets now — we still have a few available.

In other news(casts), we particularly enjoyed Lucas and Anita’s Chain Reaction podcast, where they’re taking a look at how crypto VCs can’t rely on spending their way into loyalty.

In other news, I just re-read my TechCrunch contract, which states no superfluous obscenities are allowed, so rest assured that this newsletter only contains strictly necessary swearwords. Much love and sunbeams and such! – Haje

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Startups and VC

Every now and again, startups raise money for missions that make me worry about the current timeline we are on. Today’s installment of that theme comes from the desk of Mr. Butcher, MBE, covering WeAre8’s crowdfunding campaign for a social media app where users are paid to watch apps. Sure, it makes sense to get some cash for your time, but also … just, ugh.

I loved this interview Aria did with high-flying (geddit …) startup Astra. It became the fastest company in history to reach orbit in November, six years after its founding, and its CEO says it’s aiming for daily launches sooner rather than later.

Developers, developers, developers:

5 lessons from ‘Star Wars’ that can transform startup managers’ strategies and tactics

Image Credits: Natalia_80 / Getty Images

The “Star Wars” saga is based on a storytelling structure developed by Joseph Campbell, a writer and literary professor who conceived of “the hero’s journey.”

Consisting of 12 stages, his archetype calls for a protagonist who leaves ordinary life behind after hearing the call to adventure — you can imagine why it’s a popular metaphor among tech investors.

According to Touchdown Ventures President Scott Lenet, Jedi Knight Obi-Wan Kenobi offered five discrete lessons for founders and investors.

For example, “’I have a bad feeling about this’ is a recurring joke in the franchise — nearly every major character utters the line at one point or another,” writes Lenet.

“These are also words to live by for corporate and startup leaders, because they are an emblem of awareness and proactivity.”

(TechCrunch+ is our membership program, which helps founders and startup teams get ahead. You can sign up here.)

5 lessons from ‘Star Wars’ that can transform startup managers’ strategies and tactics

Big Tech Inc.

You may not be thinking “games” when you hear Hulu, but its newest partnership with Xbox is changing that – Lauren reported it just inked a new deal that gives U.S. Hulu subscribers three months of a PC Game Pass as its Friends with Benefits initiative. Amazing name aside, perhaps it’s time to brush off my gaming rig (who am I kidding; I ain’t got time to play games. Too busy tweeting about coffee and my slowly-circling-the-drain mental health).

After EU pressure, it looks like Apple might be inching itself closer to introducing Apple iPhone models with a USB-C port. As someone who has USB-C cables strewn around every surface, room, nook, and cranny of my house, that would work beautifully for me – but Apple has long resisted the pressure, so we’ll see what actually happens on that front. I’m sure Darrell will continue to keep us abreast of the shape of iPhone’s crevices.

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