Daily Crunch: ‘For a limited time,’ Coinbase’s new NFT marketplace will waive transaction fees

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Happy 20th of April, 2022, which has no particular significance and we are not making any jokes. It’s been a strange news day, but never fear, we have some great stories for you to peruse. Today’s Equity podcast is a good one, with Alex and Natasha discussing startup myths and assumptions.

Don’t forget that Found, the TechCrunch podcast where founders talk about the stories behind their startups, was nominated for a Webby for best technology podcast. We need your help with some votes, so cast yours today — voting closes tomorrow!

Car enthusiasts and those who like to talk about all things movement-related, it’s time to secure your tickets for next month’s TC Sessions: Mobility 2022. Waymo co-CEO Dmitri Dolgov will join us for a fireside chat. There’s something here for everyone, even university students that have some good mobility ideas. And while you’re procuring tickets, grab one for October’s TechCrunch Disrupt.

Take care, and we’ll see you here again tomorrow! – Christine and Haje

The TechCrunch Top 3

Startups and VC

Love ‘em or loathe ‘em, NFTs are all the rage, and a small subset of people are raking in the cash in the process. In a TC+ analysis, Jacquelyn wonders how the market is going to survive the volatility and the outliers-driven market dynamics. Fascinating and well worth a read (and a TC+ subscription, if you haven’t given our subs team the $50 worth of annual subscription tokens yet).

In yesterday’s Daily Crunch, we listed a firehose of new funds. One day late (how dare they not jump on our entirely arbitrary bandwagon), AWS announced a $30 million fund aimed especially at minority founders.

Meanwhile, in the most life-imitates-art (looking at you, “Silicon Valley”) story I’ve written for TechCrunch to date, Social Local Mobile Commerce (SoLoMoCo) app Tulu raised a chunk of cash to bring the sharing economy to your apartment building.

More? You want more? I gotchu:

Study up on churn rate basics to set customer and revenue benchmarks

Image Credits: Arctic Images (opens in a new window) / Getty Images

Whether it’s a neighborhood gym or a SaaS decacorn, every company that relies on recurring revenue watches its churn rate closely.

Churn “is complex and confusing,” says Sid Jain, a senior analyst at ChartMogul, but for early-stage companies, it’s one of a few real-time metrics that can help founders run experiments and gather feedback quickly.

Jain explains the differences between customer and revenue churn, shares formulas for calculating benchmarks, and answers the question: “What is a good monthly churn rate?”

If you’re starting to think about recurring revenue, or know someone who is, please read and share.

(TechCrunch+ is our membership program, which helps founders and startup teams get ahead. You can sign up here.)

Study up on churn rate basics to set customer and revenue benchmarks

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