TechCrunch Experts: 3 articles on growth marketing and software development

@mirandahalpern / 3:49 pm PDT • March 18, 2022

Image Credits: Andriy Onufriyenko / Getty Images

TechCrunch Experts continues to gather and share authoritative advice for founders who need help with growth marketing and software development. Here are a few related articles we’ve run in recent weeks:

Growth marketing

(TechCrunch+) Tap your community and the K factor to drive viral growth: To uncover some insights into driving viral growth, John Biggs interviewed:

Mariusz Gąsiewski, CEE mobile gaming lead, Google
Andrew Yakovlev, creator of Solydaria
Sam Zivot, marketing manager, StickerYou
John Woznowski, CEO, Reality.co
Jane Wang, CEO, Optimity

Among other topics, this article covers the K-factor formula, which helps measure virality.

k=i*c
i = average number of invites sent by each customer
c = average % conversion of each invite sent

Tap your community and the K factor to drive viral growth

Software consulting

For founders who want to launch apps, ‘being nontechnical is not a limitation’: I spoke with with head of business development Wojciech Borkowski and CTO Peter Tuszynski at software development shop Intent about project pricing, their customer intake process, and how they work with clients who don’t have previous technical experience.

It’s important to have a battle-tested process for product validation. Our clients are often very focused on the hardware side, which requires us to be more diligent when working on the software/firmware side of the project to ensure everything will work together smoothly.