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Hello and welcome to Daily Crunch for September 27, 2021. Today’s TechCrunch news is big news, so instead of jamming it into the intro, we’re just going to dive in! — Alex

The TechCrunch Top 3


Before we dive into the startup news of the day, TechCrunch spent a little time today noodling on the IPO pricing problem and how direct listings may improve price discovery for unicorns, and we also tucked into the interest viz startup valuations discussion!

Creative capital is the secret sauce, not venture capital

Before a startup lands its first customer or investor, its founders must invest time and energy to develop intellectual property.

In some cases, IP can be as tangible as a patent, but strategic assets can also take the form of product visualizations, target audience data or early product/engineering prototypes.

Brett Lovelady, founder of design firm Astro Studios, defines these design and development assets as “creative capital,” which “can ultimately last longer and potentially become more valuable” than venture capital.

In a guest post for TechCrunch+, he describes different types of creative capital and includes multiple examples of how startups can leverage it for success.

Creative capital is the secret sauce, not venture capital

(TechCrunch+ is our membership program, which helps founders and startup teams get ahead. You can sign up here.)

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TechCrunch Experts: Growth Marketing

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TechCrunch wants you to recommend growth marketers who have expertise in SEO, social, content writing and more! If you’re a growth marketer, pass this survey along to your clients; we’d like to hear about why they loved working with you.

If you’re curious about how these surveys are shaping our coverage, check out this interview we published last week with Anna Heim and Ammo, “Australian growth marketing agency Ammo helps startups calibrate their efforts.”

Australian growth marketing agency Ammo helps startups calibrate their efforts

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