Daily Crunch: Apple’s head of Privacy addresses concerns over Messages safety, child abuse detection

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Hello and welcome to Daily Crunch for August 10, 2021. Today we have all sorts of goodies for you: Apple’s privacy stance, cannabis tech, even some crypto-focused items. Please enjoy.

Also note that Salesforce’s Kathy Baxter is coming to TC Sessions: SaaS to talk AI, which is going to be a hoot. — Alex

Salesforce’s Kathy Baxter is coming to TC Sessions: SaaS to talk AI

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Startups/VC

What’s driving the global surge in retail media spending?

As the pandemic changed consumer behavior and regulations began to reshape digital marketing tools, advertisers are turning to retail media.

Using the reams of data collected at the individual and aggregate level, retail media produce high-margin revenue streams. “And like most things, there is a bad, a good and a much better way of doing things,” advises Cynthia Luo, head of Marketing at e-commerce marketing stack Epsilo.

What’s driving the global surge in retail media spending?

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Big Tech Inc.

TechCrunch Experts: Growth Marketing

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We’re reaching out to startup founders to tell us who they turn to when they want the most up-to-date growth marketing practices. Fill out the survey here.

Read one of the testimonials below about a Nigeria-based growth agency.

Marketer: Bili Sule, alGROWithm

Recommended by: Femi Aiki, Foodlocker

Testimonial: “Bili has a proven track record of driving growth, as the former vice president of Growth Marketing at Jumia Nigeria and as a senior growth consultant for Founders Factory Africa. She’s able to cut through the jargon/vanity metrics and has found a way to consistently and reliably engineer growth for us. What’s unique about Bili’s approach is that her strategy moves beyond just marketing. She is data-driven and takes an iterative experimental approach to unlocking growth across various business pillars, from marketing to product and operations.”

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