Daily Crunch: In all-stock transaction, Zoom to purchase Five9 for $14.7 billion

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Hello and welcome to Daily Crunch for July 19, 2021. In the old days, venture capital had seasons. VCs didn’t work in December, and the July-August period could be a bit hazy. Such variations have declined. Deal-making, it turns out, is now pretty much the theme for all seasons. Evidence? Just read what’s below! — Alex

The TechCrunch Top 3

Startups/VC

Founders: How well do you really understand seed-stage financing?

A famous poem advises us not to compare ourselves with others, “for always there will be greater and lesser persons than yourself.”

The same holds true for startup fundraising; the size of your seed round will be determined solely by your company’s immediate needs and the investors you’re working with.

“Remember that fundraising is not the goal,” says three-time YC alum Yin Wu. “Building a successful business is.”

If you are an early-stage founder who’s seeking clarity about apportioning equity — or if you’re biting your nails over how much to raise — read this primer. It’s also a useful overview for early employees and co-founders who may be new to startup financing.

Founders: How well do you really understand seed-stage financing?

(Extra Crunch is our membership program, which helps founders and startup teams get ahead. You can sign up here.)

Big Tech Inc.

TechCrunch Experts: Growth Marketing

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Join us tomorrow, July 20, at 5 p.m. ET on Twitter Spaces to hear Danny Crichton and MKT1, who we’ve previously interviewed for TechCrunch Experts, talk about the trends they’re seeing in growth marketing.

MKT1: Developer marketing is what startup marketing should look like

Announcing the agenda for the Disrupt Stage in September

We’re excited to give you a closer look at the Disrupt Stage, where the biggest names in tech talk about their companies, their plans and what’s next for the greater tech ecosystem.

Announcing the agenda for the Disrupt Stage this September

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