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Hello and welcome to Daily Crunch for July 2. We are heading into a holiday weekend here in the United States, so you might imagine that tech news slowed down. It did not, as we’ll see shortly. Looking ahead, TC Early Stage 2021: Marketing & Fundraising is next week and Disrupt is around the corner. Get hype! — Alex

TC Early Stage 2021: Marketing & Fundraising kicks off in 1 week

The TechCrunch Top 3

Startups/VC

Today’s startup news has a strong non-American bias. That’s because nearly everyone in the United States took most of today off, regardless of what their boss thought was going on. The rest of the world was still busy, however:

3 guiding principles for CEOs who post on Twitter

Did you hear about the CEO who made misleading claims about a funding round and got sued by the SEC? How about that pharmaceutical executive whose taunts to a former secretary of state led to a 4.4% decline in the Nasdaq Biotechnology Index?

In case it isn’t clear: Startup executives are held to a higher standard when it comes to what they post on social media.

“Reputation and goodwill take a long time to build and are difficult to maintain, but it only takes one tweet to destroy it all,” says Lisa W. Liu, a senior partner at The Mitzel Group, a San Francisco-based law practice that serves many startups.

To help her clients (and Extra Crunch readers) stay out of trouble, Liu has six basic questions for tech execs with itchy Twitter fingers.

And if the answer to any of them is “I don’t know,” don’t post.

3 guiding principles for CEOs who post on Twitter

(Extra Crunch is our membership program, which helps founders and startup teams get ahead. You can sign up here.)

Big Tech Inc.

Today’s Big Tech news is a mixed bag, but a fun one. And each story has a strong California hook. Let’s begin:

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