Hands On With The New iPhone App From Brit Morin’s Stylish Tech And Media Startup, Brit & Co.
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Silicon Valley’s answer to Martha Stewart Brit Morin is going full steam ahead with Brit & Co, the San Francisco-based geek-chic lifestyle brand and tech/media startup she launched last year.
The last time we checked in with Brit & Co. was a few months ago when it raised $1.25 million from some of the industry’s most influential seed investors. It’s clear today that Morin has been putting that funding to good use: She is now at the helm of a staff of 10 people, five of whom are engineers working full-time on building super slick web and mobile app experiences.
This is the second native iPhone app built by the folks at Brit & Co. This past spring saw the launch of Weduary, a wedding planning app aimed at tech- and social media-savvy couples. Morin tells us that many more mobile centric launches are in the pipeline.
We stopped by Brit & Co.’s headquarters to get a hands-on demo of the new app from Morin herself and get a look around her very fun office environment. Watch the video embedded to see the new app in action, hear what it’s like building a company that marries tech and media (hint: a lot of time on planes flying from NYC to SF), find out the biggest lesson Morin has learned during her first year as an entrepreneur, and more.
Here are a few screenshots of the new Brit.co iPhone app (click to enlarge):