The last time TechCrunch checked in with Brittany Morin was in mid-November 2011, when the former Googler had just debuted her own lifestyle brand, Brit Media, aimed at positioning herself as the “Martha Stewart of Silicon Valley.” So TechCrunch TV caught up with her earlier this week in Austin, Texas at the South By Southwest Interactive conference to find out how things have been shaping up since the launch and what her plans are for the months ahead.
According to Morin, visitor growth on her flagship HelloBrit.com website has been robust, but what a lot of people don’t realize is that’s just the beginning of her plan. She has assembled a small team of three engineers who are currently building custom Brit Media software and apps, the first of which will launch in beta this quarter.
Morin did not give us many details about the forthcoming apps, but said they will all fit back into the ‘Brit’ brand. As Alexia Tsotsis reported back in November, Morin had started turning the code written for her own wedding website into an app called “Weduary” that anyone could use to build a wedding site (it seems that building slick apps may be a family affair — Brittany Morin’s husband is Dave Morin, the co-founder and CEO of Path.) Weduary could very well be the first app launched under the Brit brand — but we’ll have to wait and see for sure.
Watch the interview above to see Brittany Morin talk in full about the upcoming apps, the latest lifestyle gadget she’s obsessed with, the possibility of raising outside funding, why Silicon Valley needs some “soft-core tech,” and more.