In Time For The iPad, Dude-Centric Video Network Break Media Boards The HTML5 Train
Video content on Break Media’s nine branded properties, which include Break.com, MadeMan, Chickipedia, Cage Potato, Holy Taco, Screen Junkies, and All Left Turns, will include the functionality of a Flash-based player but with HTML and JavaScript implementation. And any video ad units running on these sites can be transcoded into H.264 video playback, the standard format for the iPad and other HTML5 devices. Additionally, Break Media advertisers will now also be able to target video advertising specifically to the iPad. Break’s ad network has created customizable ad formats that work with the device.
Break Media recently acquired gaming site FileFront and launched a campaign to upload more UGC to its video platform. The media network also launched a new Twitter-focused web show, called Tweet Boxx.