MyNines Launches As The Kayak For Private Sales
MyNines aggregates products from various online sample sale sites and allows shoppers to find them all in location. Users can search and filter by designer, category, highest discounts, as well as deals ending soonest, most viewed items, deals under $100, and newly listed. MyNines currently aggregates from 14 different private sale sites including, Billion Dollar Babes, Ebay FashionVault, Wired For Wine, Gomatta Girls, Guiltless Purse, Left Lane Sports, Reverse, Enviius, BeautyTicket, BonVoyou, Editor’s Closet, DD Push and JomaShop.
You can also set up customized alerts to notify you via email or SMS whenever products or designers of interest go on sale from the sites MyNines partners with. The site makes money off of affiliate fees on CPA basis. The site also wants to generate revenue down the line from providing white-label platform solution to traditional retailers.
The idea behind MyNines seems brilliant, especially considering the success of Kayak when it comes to the online travel industry. But one of the challenges of the model is signing on the private sale sites to release their API to MyNines. But the startup’s founder Apar Kothari says that she is currently in talks with a number of other well-known sample sale sites.
It’s unclear whether the private sale market will be open to the type of convergence that has taken place in the travel industry. First and foremost, most, if not all, of the vendors will need to be on board with the aggregation model in order for it to succeed. As of now, MyNines has been able to attract some of the more well known players in the space, including Billion Dollar Babes and eBay’s FashionVault. And if consumers respond in a positive way, then other sites like Gilt and HauteLook may jump on board.