Online private sales is a growing business model that is rapidly becoming a staple of online shopping. Ideeli, Gilt Groupe, Vente-Privee, HauteLook and others are quickly gaining millions of users each and attracting significant amounts of venture funding. But the one issue I find with these sites is that it’s annoying to have to check each site every day for sales. I subscribe to almost a dozen different sites, which means sorting through the notification emails each day and then logging in and trying to shop on each site. Often the sales take place at the same time, so I need to prioritize which site has more appealing goods for a given day. Today, MyNines is emerging to streamline the private sale space by offering a Kayak.com for private sale sites.
MyNines aggregates products from various online sample sale sites and allows shoppers to find them all in location. Users can search and filter by designer, category, highest discounts, as well as deals ending soonest, most viewed items, deals under $100, and newly listed. MyNines currently aggregates from 14 different private sale sites including, Billion Dollar Babes, Ebay FashionVault, Wired For Wine, Gomatta Girls, Guiltless Purse, Left Lane Sports, Reverse, Enviius, BeautyTicket, BonVoyou, Editor’s Closet, DD Push and JomaShop.
You can also set up customized alerts to notify you via email or SMS whenever products or designers of interest go on sale from the sites MyNines partners with. The site makes money off of affiliate fees on CPA basis. The site also wants to generate revenue down the line from providing white-label platform solution to traditional retailers.
The idea behind MyNines seems brilliant, especially considering the success of Kayak when it comes to the online travel industry. But one of the challenges of the model is signing on the private sale sites to release their API to MyNines. But the startup’s founder Apar Kothari says that she is currently in talks with a number of other well-known sample sale sites.
It’s unclear whether the private sale market will be open to the type of convergence that has taken place in the travel industry. First and foremost, most, if not all, of the vendors will need to be on board with the aggregation model in order for it to succeed. As of now, MyNines has been able to attract some of the more well known players in the space, including Billion Dollar Babes and eBay’s FashionVault. And if consumers respond in a positive way, then other sites like Gilt and HauteLook may jump on board.