How do you spread adoption of your startup’s technology if it is still in private alpha? Release an API! That is what 12seconds.tv is doing today. As I noted when it launched, 12seconds.tv is like Twitter for video. It gives you 12 seconds to broadcast a video message. Now the startup is offering an API for developers who want to include the feature into the own apps. In this way, it hopes to become a standard video status platform for the Twitter set. (Its ambitions overlap somewhat with Seesmic’s).