Seattle-based Appnique, a new startup from mobile industry veteran Jai Jaisimha, is focused on helping app developers achieve higher rankings and make their mobile applications more discoverable in both the iOS and Android app stores. It’s the latest company to target the ASO (App Store Optimization) space specifically, a new breed of optimization which looks at things like app keywords… → Read More
The 500 Startups-backed app analytics firm SearchMan is debuting a new tool for mobile developers looking to quickly get a sense of how discoverable their application is inside App Store Search. This metric is more important than ever, following the changes to the iOS 6 App Store in September which have impacted developer rankings by removing or moving sections around and introducing a… → Read More
Is the new iOS App Store a step forward or step back for mobile app developers, users, and the app economy overall? Some developers are complaining that since the introduction of the Chomp-inspired App Store redesign in iOS 6, sales have noticeably dropped. Others say the changes are good for indie developers.
Whichever side of the coin you’re on, there are a number of reasons why developers… → Read More
John D. Rockefeller, the Chairman of the U.S. Senate Committee on Commerce, Science and Transportation, late on Tuesday sent letters to Google, Microsoft and Yahoo alerting them to how their search engines are being gamed through search engine optimization tactics as part of a wider scam involving moving services, which has seen affected consumers lose personal possessions and pay thousands of… → Read More
BoingBoing just pointed out a nice piece about Grant Shapps, UK Conservative Party Co-Chair and Member of Parliament for Welwyn Hatfield. The Conservative Party has fallen under scrutiny for being too cozy with Google and their practices this year but this seems to offset that considerably.
Shapps runs HowToCorp, one of those ubiquitous link farm services that promises to create heady amounts… → Read More
Recently I tried to do a Google search for a wine to pair with swordfish, and it was pretty much a disaster (first world problems, I know, but still.) The problem is, web search results for certain topics are just overloaded with “search engine optimized” (SEO) content, which is very often just spam meant to attract people to dummy websites overloaded with ads. Of course, search engines work… → Read More
BrandYourself made the famous startup pivot earlier this month, and now it’s sharing some data about the initial results.
The company started out as a way for people to control the impression they made online, both through search results and on social networks. It even recommended articles that you could read and share in your chosen subject area. Co-founder and CEO Patrick Ambron says his team… → Read More
BrightEdge, a startup that offers tools for large companies to manage their search engine rankings, has raised $12.6 million in a Series C round of funding.
The round was led by new investor Intel Capital, with participation from existing backers Battery Ventures, Altos Ventures, and Illuminate Ventures. CEO Jim Yu says that brings BrightEdge’s total funding to a little more than $21 million… → Read More
Warsaw-based, three-person startup AppCod.es just released new tools that will appeal to mobile app developers, both of which are intent on helping developers achieve better ASO, or App Store Optimization. ASO is basically a new form of SEO, but instead of boosting search engine rankings, it’s about boosting the ranking of your mobile app in iTunes, the Android Market (I mean Google Play…sigh)… → Read More
What’s the hardest thing about building a successful mobile app? If you answered “building a mobile app,” you’re wrong. It’s getting your app found. With over 600,000+ iOS applications, and now some 450,000 on Android, the real challenge for developers is having their app surfaced higher than hundreds of other competitors in the app store search results. Doing this correctly involves ASO, or app… → Read More
Y-Combinator graduate and 500 Startups company Ginzamarkets announced it has raised US$1.3 million in seed funding for Ginzametrics, its SEO management and analytics platform for enterprises (our previous coverage). The fresh money comes from 500 Startups, Venture51, and a group of angel investors, namely Jeff Miller, Ullas Naik, Shogo Kawada (Co-Founder of Japanese social gaming giant DeNA)… → Read More
Search analytics provider Searchmetrics spent the weekend examining the effects of last week’s changes to the Google algorithm – changes that Google said would affect around one in three Web searches. According the company’s initial analysis, sites with fresher, more-up-to-date content, including many news sites, blogs, broadcasters and brand sites, have indeed seen a boost from the update, as… → Read More
There are tons of sites out there that help you build a website, but most of them are built for novices or, on the other end, developers. Many of them rely on template-systems: The user is given a couple stock molds to choose from — you can change a few colors, add a logo, and that’s about it. For example, those with Macs might be familiar with iWeb, which allows you to use a few pre-existing… → Read More
Editor’s note: Guest writer Amanda Hesser is a cookbook author, co-founder of cooking community site Food52, and a food columnist for the New York Times.
The entity with the greatest influence on what Americans cook is not Costco or Trader Joe’s. It’s not the Food Network or The New York Times. It’s Google. Every month about a billion of its searches are for recipes. The dishes that its… → Read More
Yesterday, in a small Hamburg court room, something special happened – at least when it comes to the legal parameters of people search applications on the web.
The ligitator, a young woman, sued 123people. Specifically its German web property 123people.de, which has recently been sold to Pages Jaunes Groupe, for showing a photo of herself on its landing page. The court, however, declared the… → Read More
The bald SEO agent strikes again! Do a search for your name in Google. What comes up? I’m a lucky duck and I only share my name with a Tasmanian “writer” and a London Assembly Member, neither of whom have much Google juice. Matthew Creamer, on the other had, had a problem. He shared his name with a bunch of people who were not Ad Age editors and they definitely got more juice… → Read More
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