Pinterest

  • Pinterest Brings Ads To Users’ Home Feeds

    Pinterest Brings Ads To Users’ Home Feeds

    More users will be seeing ads on Pinterest, the company announced on Tuesday, detailing an expanded test of its advertising product which will now place ads in the form of “Promoted Pins” directly in users’ home feeds. Because the home feed is the first thing you see when landing on Pinterest’s site, this will make the advertisements more visible to users of the… Read More

  • Pinterest Goes After The Male Demographic With Debut Of New Search Filters

    Pinterest Goes After The Male Demographic With Debut Of New Search Filters

    Pinterest this afternoon announced a change to its site’s search settings, which will now introduce search results that are personalized to your interests, based on whether you’re interested in products for men or for women. This setting is based on the gender you previously selected for your account when signing up for the service, the company tells us. Read More

  • Pinterest Will Open Promoted Pins To All Advertisers Following Success Of Beta Program

    Pinterest Will Open Promoted Pins To All Advertisers Following Success Of Beta Program

    After years of questions about how it will make revenue, Pinterest’s roadmap to monetization is becoming more clear. The company announced today that its Promoted Pins program, which it made available in beta to certain brands eight months ago, has performed “just as good and sometimes better than organic Pins,” and it will make the program available to all advertisers on… Read More

  • Men Are Now Pinterest’s Fastest-Growing Demographic

    Men Are Now Pinterest’s Fastest-Growing Demographic

    The men are coming to Pinterest. The site, still known best as a collection of craft ideas, recipes, and cute outfits, has traditionally attracted a largely female audience – as high as 70% or 80%, depending on whose metrics you cite. But Pinterest this week revealed that its male audience is now growing more quickly than women, with men accounting for one-third of all sign-ups on… Read More

  • Olapic Turns Social Media Pins Into Store Portals On Pinterest

    Olapic Turns Social Media Pins Into Store Portals On Pinterest

    Olapic, the social media aggregation and curation service for brands and stores, has launched a new service to turn images shared on platforms like Facebook or Instagram into store portals on Pinterest. Using Olapic, brands can share linked photos on Pinterest that will bring a user back to a product page for the store, rather than the social media service from which the original image was… Read More

  • Pinterest Curates Its Own Content With New Weekly Collections Called “Pin Picks”

    Pinterest Curates Its Own Content With New Weekly Collections Called “Pin Picks”

    Pinterest is venturing into the editorial space, having launched last night a new collection of the company’s “favorite things,” which will be updated weekly. This collection, called Pin Picks, is aggregated under Pinterest’s official account at Pinterest.com/pinterest/pin-picks, and is built in conjunction with content partners, whose pins Pinterest features… Read More

  • Pinterest’s Latest Chrome Extension Lets You Decorate Your New Tab Page With Beautiful Photos

    Pinterest’s Latest Chrome Extension Lets You Decorate Your New Tab Page With Beautiful Photos

    Pinterest wants to insert itself further into its users’ everyday workflows, so the company has rolled out today a new way to jazz up your Google Chrome web browser with a little bit of “inspirational” imagery. With its second Chrome extension, Pinterest can now insert a full-color Pin onto your New Tab page, which you can click on to be redirected to Pinterest’s website… Read More

  • Pinterest Launches A New Analytics Dashboard For Business Users

    Pinterest Launches A New Analytics Dashboard For Business Users

    Pinterest is the latest social network to build tools to help businesses get more out of its platform. It’s got the brands on board, it’s got a group of brand-focused Pinterest For Business tools, and now it’s got a new analytics dashboard to help those brands better understand how fans are interacting with their content on Pinterest. Read More

  • Pinterest Expands Self-Serve Promoted Pins Platform To More Businesses

    Pinterest Expands Self-Serve Promoted Pins Platform To More Businesses

    Pinterest is rolling out its Promoted Pins platform to more businesses, the company has confirmed to TechCrunch, after we received reports from businesses who were newly being invited to join the pilot program. Previously announced earlier this summer, Pinterest’s “self-serve,” performance-based advertising platform is aimed at small to medium-sized businesses looking… Read More