Pinterest

  • Pinterest Debuts A New “Pin It” Button Designed To Speed Up Bookmarking

    Pinterest Debuts A New “Pin It” Button Designed To Speed Up Bookmarking

    Last summer, Pinterest acquired a visual discovery site called Icebergs, and today that team is showing off what it’s been up to, having since relocated from Spain to San Francisco. While over the past several months, Pinterest’s focus has been on improving search and discovery on its site, the former Iceberg team members have been working to improve the process involved with… Read More

  • 13 TechCrunch Stories You Don’t Want To Miss This Week

    13 TechCrunch Stories You Don’t Want To Miss This Week

    Some of our staff spent the week in Austin TX reporting on anti-robot protests and drones that shoot both fire and silly string. But the news cycle rolls on with big announcements from Facebook, Tesla and Nintendo. These are our best stories from this week (3/14-3/20). Read More

  • How To Play VC Poker With Billions In The Pot

    How To Play VC Poker With Billions In The Pot

    As the ranks of super unicorns continue to grow, such as with Pinterest’s shiny new $11 billion valuation, analysts are increasingly scrutinizing these prices and whether they signal a new tech bubble. Bill Gurley, the Uber investor and partner at Benchmark, argued at SXSW this week that there will be “dead unicorns” among some of these high-priced companies. Another angle… Read More

  • Pinterest Raises $367 Million, Pushing It Past $1 Billion Mark

    Pinterest Raises $367 Million, Pushing It Past $1 Billion Mark

    Remember Pinterest’s massive $200 million Series F round last year? They’re coming back for more — lots more. According to a just-released filing, Pinterest is looking to raise over half a billion dollars — and it’s already over halfway there. The company has already raised $367 million dollars in this latest round and they’re still open to raising another… Read More

  • Pinterest’s Head of Partnerships To Speak At Disrupt NY

    Pinterest’s Head of Partnerships To Speak At Disrupt NY

    Bookmarking site Pinterest has established itself as one of the top social networking sites on the web with some 70 million unique visitors per month, according to comScore. But the company, whose last funding round valued the business at $5 billion, is still in the early days of experimenting with its revenue model, and building out relationships with advertisers and partners. Playing a key… Read More

  • iPhone And iPad Users Can Now Download iOS Apps From Pinterest

    iPhone And iPad Users Can Now Download iOS Apps From Pinterest

    Pinterest is making its visual social network a destination for app downloads, after it announced a partnership with Apple that lets its users download iOS apps directly from its mobile app. Read More

  • Pinterest Brings Ads To Users’ Home Feeds

    Pinterest Brings Ads To Users’ Home Feeds

    More users will be seeing ads on Pinterest, the company announced on Tuesday, detailing an expanded test of its advertising product which will now place ads in the form of “Promoted Pins” directly in users’ home feeds. Because the home feed is the first thing you see when landing on Pinterest’s site, this will make the advertisements more visible to users of the… Read More

  • Pinterest Goes After The Male Demographic With Debut Of New Search Filters

    Pinterest Goes After The Male Demographic With Debut Of New Search Filters

    Pinterest this afternoon announced a change to its site’s search settings, which will now introduce search results that are personalized to your interests, based on whether you’re interested in products for men or for women. This setting is based on the gender you previously selected for your account when signing up for the service, the company tells us. Read More

  • Pinterest Will Open Promoted Pins To All Advertisers Following Success Of Beta Program

    Pinterest Will Open Promoted Pins To All Advertisers Following Success Of Beta Program

    After years of questions about how it will make revenue, Pinterest’s roadmap to monetization is becoming more clear. The company announced today that its Promoted Pins program, which it made available in beta to certain brands eight months ago, has performed “just as good and sometimes better than organic Pins,” and it will make the program available to all advertisers on… Read More

  • Men Are Now Pinterest’s Fastest-Growing Demographic

    Men Are Now Pinterest’s Fastest-Growing Demographic

    The men are coming to Pinterest. The site, still known best as a collection of craft ideas, recipes, and cute outfits, has traditionally attracted a largely female audience – as high as 70% or 80%, depending on whose metrics you cite. But Pinterest this week revealed that its male audience is now growing more quickly than women, with men accounting for one-third of all sign-ups on… Read More

  • Olapic Turns Social Media Pins Into Store Portals On Pinterest

    Olapic Turns Social Media Pins Into Store Portals On Pinterest

    Olapic, the social media aggregation and curation service for brands and stores, has launched a new service to turn images shared on platforms like Facebook or Instagram into store portals on Pinterest. Using Olapic, brands can share linked photos on Pinterest that will bring a user back to a product page for the store, rather than the social media service from which the original image was… Read More

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