Facebook is ramping up advertising by deepening its ties to other online advertising companies, particularly the ones which offer tools to manage and monitor ad campaigns. Today, it revealed its first set of partners to incorporate the Facebook Ads API into their own products. In addition to Clickable (which we discovered earlier), the other partners are Alchemy, Glow, Kenshoo, Marin Software, … → Read More
Omniture, acquired by Adobe for $1.8 billion last year, has expanded its partnership with Facebook. Together, the companies aim to provide marketers with solutions to optimize the enormously popular social network as an effective online marketing channel.
Initially, Omniture and Facebook will focus on the ability to automate Facebook media buying and access analytics that measure customer… → Read More
Adobe Systems has announced that it has entered into a definitive agreement with Omniture for the former to acquire the latter in a transaction valued at approximately $1.8 billion on a fully diluted equity-value basis. Under the terms of the agreement, Adobe will commence a tender offer to acquire all of the outstanding common stock of Omniture for $21.50 per share in cash. The proposed offer… → Read More
The online advertising business is in for a rough patch, especially for display advertising. The signs are everywhere. Yahoo, the biggest publisher of display ads on the Web, reported a 2 percent decline in display ad revenues in the fourth quarter, and the New York Times is seeing even steeper declines.
There is just way too much advertising inventory out there, and Websites are actually trying… → Read More
Omniture is extending its SiteCatalyst measurement tool to native iPhone applications, enabling developers and marketers to gain insight on how users are interacting with their iPhone apps, based on real-time information. This should allow them not only to improve the user experience based on analytics, but also make adjustement necessary to generate more revenue by enhancing ad clicks, purchasing… → Read More
Omniture, which provides tools for marketers to track their online campaigns, is announcing a set of product upgrades today. New versions of its flagship product SiteCatalyst and its search advertising product SearchCenter will be released. In addition to improved user interfaces (apparently five years of usability testing went into the products’ redesigns), the products in Omniture’s… → Read More
Omniture released an integration analytics tool called Genesis at a two-hour event today at the San Francisco Museum of Modern Art. Genesis was created with over 30 marquee online advertising partners such as Ask.com, Google, Yahoo Search Marketing, and Salesforce. Omniture is an online marketing analytics company. Genesis is a measurement, performance, and integration tool. Integration being the… → Read More