MXP4

  • Social music games company MXP4 opens office in Los Angeles

    In April, Paris-based social music games company MXP4 released a new app – Bopler Games – that could transform the tunes of singers like Lily Allen into gaming music. Now, the company is opening an office in Los Angeles, California to prepare for the commercial launch of the application. While the musical element definitely differentiates MXP4 from many other social gaming… Read More

  • MXP4's Bopler Games App Turns Lily Allen Songs Into (Social) Gaming Music

    Alright, who is up for a round of Lily Allen Tetris? Yes, that’s right, now you challenge your friends to various games on Facebook and select the music as well. But this is about more than just background music. MXP4‘s new social music gaming app – called Bopler Games – uses the company’s “automated level design” technology to… Read More

  • MXP4 launches social music gaming app Bopler Games so you can "play with hits"

    Alright, who is up for a round of Lily Allen Tetris? Yes, that’s right, now you challenge your friends to various games on Facebook and select the music as well. But this is about more than just background music. MXP4‘s new social music gaming app – called Bopler Games – uses the company’s “automated level design” technology to… Read More

  • MXP4's social game Pump It passes 1 million active users in its first month

    MXP4 is not Zynga. It’s not even close to being Zynga. But recently, the Paris-based startup that specializes in interactive music solutions has started to look a whole lot more like the social gaming star. Well, kinda. When Zynga first launched CityVille back in December, it only took the company 8 days to make it to 6 million users. Impressive. As for MXP4, the company has just… Read More

  • MXP4 and David Guetta add a few musical notes to social gaming

    When companies like Zynga release a new game and muster up some 6 million daily users in 8 days, it apparently gets other companies thinking about social gaming as well. In fact, French startup MXP4 – who specializes in interactive music solutions – has recently made a step towards social music gaming and launched Pump It. We announced back in September that the company would… Read More

  • MXP4 brings its interactive music ads to Spotify

    We’d already had a hint that it was forthcoming: MXP4, the interactive music startup, is powering a new ad unit on Spotify in conjunction with Sony Music. Described as a first-of-its-kind, the campaign for Mark Ronson’s new album uses MXP4’s technology to enable Spotify users to play with tracks in a “game-like environment” directly within the ad. Although… Read More

  • MXP4 brings interactive music to Facebook but will Farmville users skip a beat?

    In a bid to cash in on the popularity of ‘casual gaming’ on Facebook, the interactive music startup MXP4 is jumping on the uber-social networking site, rolling out 15 apps for major artists including David Guetta, Big Boi, Hot Chip and Enrique Iglesias. The idea being that artists and labels can now offer a music solution on their Facebook page that moves beyond traditional… Read More

  • Last.fm partners with MXP4 to make music ads sticky

    Is it possible to make online ads “sticky” so that users engage with them longer? That’s the aim of a new partnership between CBS-owned Last.fm and MXP4, the interactive music startup. Using MXP4’s technology, Last.fm is to begin offering brands the option to create ads that users of the music streaming and discovery service can interact with, such as remixing a track… Read More

  • Last.fm Partners With MXP4 To Make Music Ads Sticky

    Is it possible to make online ads “sticky” so that users engage with them longer? That’s the aim of a new partnership between CBS-owned Last.fm and MXP4, the interactive music startup. Using MXP4’s technology, Last.fm is to begin offering brands the option to create ads that users of the music streaming and discovery service can interact with, such as remixing a track… Read More

  • MXP4 raises a further $4m for its remixable music widgets

    MXP4, a startup that creates interactive tools that allow artists and producers to let listeners “play” and interact with digital music, has raised $4 million in funding led by Paris-based Goojet funder Orkos Capital. Sofinnova (which backs Streamezzo) and Ventech (in Eyeka) participated, as they have in previous rounds. The cash will fund the MXP4 Everywhere project to distribute… Read More

  • MXP4 Raises Another $4m For Its Remixable Music Widgets

    MXP4, a startup that creates interactive tools that allow artists and producers to let listeners “play” and interact with digital music, has raised $4 million in funding led by Paris-based Goojet funder Orkos Capital. Sofinnova (which backs Streamezzo) and Ventech (in Eyeka) participated, as they have in previous rounds. The cash will fund the MXP4 Everywhere project to distribute… Read More

  • MXP4 attempts to push out it's play with music features

    [France] Music site Mxp4 is pushing out a new feature called “Max it”, which creates dynamic remixes of tracks in real-time. Founded in 2007 in Paris, France, MXP4 has done two rounds of funding with Sofinnova Partners and Ventech, reaching €7 million in backing. MXP4 develops interactive music solutions that are changing the music experience for consumers by allowing them to… Read More