MXP4 brings its interactive music ads to Spotify

Next Story Media Sells To United Internet Group

We’d already had a hint that it was forthcoming: MXP4, the interactive music startup, is powering a new ad unit on Spotify in conjunction with Sony Music.

Described as a first-of-its-kind, the campaign for Mark Ronson’s new album uses MXP4’s technology to enable Spotify users to play with tracks in a “game-like environment” directly within the ad. Although we’re not quite sure how it’s a first considering that the startup recently rolled out similar offerings on and Facebook. That said, it is a first for Spotify I suppose.

Designed to be more “sticky” than traditional banner ads, the MXP4 “app” will be featured within the Spotify lightbox ad unit and on Spotify’s blog. It lets fans interact with three Ronson tracks, Bang Bang Bang, The Bike Song and Somebody To Love Me, whereby individual elements of each song can be turned on and off – remixed if you like – as each track plays. The app will also feature on Mark Ronson’s Facebook page.

As I’ve said before, it’s similar in concept to Apple’s new iAds in the sense that ads become fully blown apps. And obviously, a music oriented app is as good a fit for Spotify as it is for

MXP4, based in Paris, has raised $13m to date, including its most recent round of $4 million led by Paris-based Goojet funder Orkos Capital, and involving previous investor Sofinnova (which backs Streamezzo) and Ventech (in Eyeka).

  • Cheap Mbt shoes

    Synchronous international big outdoor Mbt online comfortable nature, flexible wear-resisting soft bottom to thicken the travel to become more easy The only used to prevent slippery wear-resisting rubber sole, make travel becomes relaxed simple, the classical shoe, joint type and the sole production, whole style that is composed air, all show the unique charm of a gentleman. This paragraph from the original manual Mbt outlet leather, different cut sewing together, make the process will be part of the process, DuoZhong according to different design, shoes will use a lot of piece of leather, every piece of will deal with, through the strict inspection before the hand to make shoes. Cheap Mbt shoes Just after ankle length, hale shoes, shoe body thick rubber head reason, tie my shoes are all these shoes and standard, we also often see outdoor sports staff favorite. But this year, this kind of shoes appear occasion is worn with jeans but wonderful contrast, the trend of the unconscious.

  • Ssdfs

    How versatile they can be for the type of pandora canada decorative piece you are creating, no matter how pandora jewelry large or small the project is. Take some pandora charms time to look at a larger variety of pandora beads before selecting which ones you will incorporate pandora bracelets into your next project. You may find so many pandora jewellery options to select from that you need to choose pandora uk some additional projects to create to use pandora charms them in it! Beads are not something new to the pandora beads world. In fact, beads of various types have been pandora australia used for thousands of years to add beauty pandora jewellery and character to pieces. 

blog comments powered by Disqus