MXP4 raises a further $4m for its remixable music widgets

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MXP4, a startup that creates interactive tools that allow artists and producers to let listeners “play” and interact with digital music, has raised $4 million in funding led by Paris-based Goojet funder Orkos Capital. Sofinnova (which backs Streamezzo) and Ventech (in Eyeka) participated, as they have in previous rounds. The cash will fund the MXP4 Everywhere project to distribute the widgets as widely as possible. MPX4 has now raised $13m to date.

Launched in 2007, MXP4, which offers a digital format to music that rivals the MP3 format, lets users remix tracks, add images and video content, add music layers and more.

In the past year, over 100 recording artists including David Guetta, Michael Jackson and Britney Spears, and brands including Air France Music and Coca-Cola, have used MXP4 on the web and iPhone. The startups says fans use interactive music for an average of 9.1 minutes per track, which drives 75% of traffic virally and creates clicks purchases as much as 3%.

  • Sammy

    MXP4: Moving Money Forward…

  • MXP4 suma 4M

    […] MXP4, una empresa desarrolladora de widgets musicales para que los productores y artistas permitan a los usuarios jugar con sus canciones, ha recibido una ronda de financiación de 4 millones de dólares. […]

  • ammHoo

    digital format to music interesting………

  • Le technomadaire 2010, semaine 17 (édition du 24 avril) « le technomadaire

    […] MXP4 lève 4 millions de dollars de plus La start-up MXP4, qui a développé un système de mixage de fichiers musicaux par les utilisateurs et qui pourrait se poser en concurrent du MP3, a levé 4 millions de dollars. Depuis 2007, l’entreprise a levé 13 millions de dollars. […]

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