Most people may not yet be using smartphones to pay for goods when they are out shopping, but that doesn’t mean that they are not glued to their handsets anyway. Some research out today from Google indicates that among smartphone owners, some 79% can be classified as “mobile shoppers,” using their devices for some aspect of the shopping experience, from finding store locations through to finding… → Read More
Google’s Android platform dominates the U.K.’s smartphone landscape — powering 54 per cent of the handsets in use at the end of 2012 (Kantar’s data). But what apps are U.K. Android owners spending increasing amounts of time on? Researcher Nielsen says Android app usage during May to October 2012 flags up growth in mobile shopping and commerce. → Read More
Tapestry, the latest contender in the fashion-tech startup space, wants to connect a shopper’s digital identity with the physical products in the store they’re in by using barcode/NFC-scanning smartphone apps which shoppers use to build up a virtual collection/wish-list of items they might like to buy in future that are linked to the retailer’s ecommerce database. → Read More
As mobile payments continue to become more commonplace among retailers, smartphone consumers are already showing a pretty strong appetite for mobile shopping on their devices. According to a June 2012 survey among 5,000 Android and iPhone users in the U.S., Nielsen found that just over 50% of them have used a native shopping app on their phones. The analysts say that in total some 48 million U.S. → Read More
Using a smartphone while shopping to find better deals or to look up product reviews is now pretty mainstream. There are some interesting differences between how Hispanics use their phones while shopping compared to the average U.S. consumer, though. While observing 15 Hispanic smartphone owners in Los Angeles and conducting a nationwide survey of 500 Hispanic smartphone users in late 2011, White… → Read More
Polo Ralph Lauren is jumping on the mobile phone bandwagon. No, its not launching its own line of little horse branded mobile phones, instead its offering shoppers the chance to buy little horse branded clothes using a mobile phone. While using a mobile to pay for things has been common in Japan for awhile now, the U.S. is behind on the trend. David Lauren, son of the Ralph Lauren and senior vice… → Read More
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