measurement

Cracking the code on podcast advertising for customer acquisition

Of the various channels available to growth marketers, podcast is among the most misunderstood. Brands like Dollar Shave Club, Squarespace, and ZipRecruiter have deployed podcast advertising for...

The Horological Machine 9 puts a rocket on your wrist

If you’ve been keeping up with watchmaker MB&F you’ll be familiar with their Horological Machine series, watches that are similar in construction but wildly different when it comes to

Body scanning system 3DLOOK raises $1 million to measure your corpus

3D body scanning systems have hit the big time after years of stops and starts. Hot on the heels of Original Stitch’s Bodygram, another 3D scanner, 3DLOOK, has entered into the fray with a $1 mi

MIT teaches drones to fly with uncertainty

MIT researchers are working on a new steering system for drones that uses uncertainty to ensure that they don’t hit obstacles as they fly autonomously. The system is a bit complex but it’s

Arrr! Bell & Ross releases three new nautically-themed watches

Avast, ye hearties! Prepare for your wrists to be boarded by these massive Bell & Ross mechanical watches. B&R is most famous for the aviation-themed pieces – all of them black and squar

MB&F unveils the racing-inspired Horological Machine 8

Long dedicated to space, spiders, and robots, MB&F has finally come back to earth with the Horological Machine 8, a new watch inspired by the silhouette of Can-Am race cars. This watch is part of

ComScore Sells Digital Analytix Business To Adobe En Route To Buying Rentrak For $732M

While online traffic measurement firm comScore moves ahead on its $732 million deal to acquire Rentrak, it’s selling another part of its business as it continues to streamline: today comScore 

Spike Kickstarter Project Puts Accurate Laser Measurement Hardware Right On Your Smartphone

Smartphones have pretty good cameras, but nowhere near good enough to do the kind of high accuracy measurement work that's required for engineering or remodelling projects. Enter Spike, a new smartpho

Senic Wants To Revolutionize Measurement, Starting With A Smartphone-Connected Laser Distance Meter

New hardware startup and Y Combinator Summer 2013 cohort member Senic is launching pre-orders for its first product today, a laser rangefinder like the ones that are sold in hardware stores around the

Mobilewalla Raises $4 Million From Early Amazon Investor Madrona & Others To Bring Quantcast-like Audience Measurement To Mobile

<a target="_blank" href="http://www.mobilewalla.com/">Mobilewalla</a>, an <a target="_blank" href="http://www.mobilewalla.com/">app search and discovery website</a>, <a target="_blank" href="https:/