3D body scanning systems have hit the big time after years of stops and starts. Hot on the heels of Original Stitch’s Bodygram, another 3D scanner, 3DLOOK, has entered into the fray with a $1 million investment to measure bodies around the world.
The founders, Vadim Rogovskiy, Ivan Makeev, and Alex Arapov, created 3DLOOK when they found that they could measure a human body using just a smartphone. The team found that other solutions couldn’t let them measure fits with any precision and depended on expensive hardware.
“After more than six years of building companies in the ad tech industry I wanted to build something new which was not a commodity,” said Rogovskiy. “I wanted to overcome growth obstacles and I learned that the apparel industry had mounting return problems in e-commerce. 3DLOOK’s co-founders spent over a year on pure R&D and testing new approaches and combinations of different technologies before creating SAIA (Scanning Artificial Intelligence for Apparel) in 2016.”
The team raised $400,000 to date and most recently raised a $1 million seed round to grow the company.
The team also collects “fit profiles” and is able to supply these profiles based on “geographic location, age, and gender groups.” This means that 3DLOOK can give you exact sizes based on your scanned measurements and tell you how clothes will fit on your body. They have 200,000 profiles already and are working with eight paying customers and five large enterprise systems. Lemonade Fashion and Koviem are both using the platform.
“3DLOOK is the first company that managed to build a technology that allows capturing human body measurements with just two casual photos, and plans to disrupt the market of online apparel sales, offering brands and small stores an API for desktop and SDK for mobile to gather clients measurements and build custom clothing proposals,” said Rogovskiy. “Additionally, the company collects the database of human body measurements so that brands could build better clothing for all types of body and solve fit and return problems. It will not only allow stores to sell more apparel, it will allow people get the quality apparel.”
3D scanners have gotten better and better over the years and it’s interesting to see companies being able to scan bodies just from a few photos. While these things can’t account for opinions of taste they can definitely make sure that your clothes fit before you order them.