marketing automation

  • IBM Scoops Up Silverpop

    IBM Scoops Up Silverpop

    IBM announced today it intends to buy Silverpop, a cloud marketing platform that gives marketers insight into customer activity online. Silverpop gives IBM a cloud-based marketing personalization tool that promises to provide users with a way to understand their customers better and offer more personalized experiences based on what they know. For instance, if you know that your customer is an… Read More

  • Salesfusion Acquires Marketing Analytics Platform LoopFuse

    Salesfusion Acquires Marketing Analytics Platform LoopFuse

    Marketing automation platform Salesfusion has purchased LoopFuse, an analytics platform that helps clients find promising new leads, for an undisclosed price. The acquisition comes two weeks after Salesfusion closed a $8.25 million Series B round, bringing its total funding raised so far to $10.1 million. Read More

  • Bislr’s Autopilot Is A Drag-And-Drop Feature For Building Cross-Platform Marketing Campaigns

    Bislr’s Autopilot Is A Drag-And-Drop Feature For Building Cross-Platform Marketing Campaigns

    Bislr has launched an app for its platform called Autopilot, that simplifies the process of creating and maintaining complex channel marketing efforts. SaaS providers and the growing list of companies that use subscription services increasingly use multiple channels such as email, the web and social media for their marketing campaigns. This is fundamental to engage and use different platforms… Read More