• May 28th, 2012

    A Bit Too Much Klout: User Says He Can Sign In To Someone Else’s Account

    klout

    It’s not clear if this is a one-off glitch, a signal of a bigger issue — or a way of pumping up/sabotaging Klout scores for those who care. But it’s not great news any way you spin it, if it’s true: a Klout user has gotten in touch to say that when he accesses the social influence ratings service, he is getting signed in to Klout not as himself but as someone else.

    Using an HTC Sensation device running the Ice Cream Sandwich version of Android, IT consultant Halil Kabaca,of Istanbul, Turkey-based Novarum Consulting, tells us that when he goes on to Klout via the phone’s mobile browser, he is being signed in automatically as someone completely different — someone he doesn’t know at all who happens to work for Adobe in business development (see screenshots of Kabaca’s and the other guy’s profiles after the break).
    → Read More

    May 3rd, 2012

    Klout Releases New, Speedier API; Now Serves 1 Billion API Calls Per Day

    klout

    Klout, the startup that measures influence on Twitter, Facebook, LinkedIn, YouTube, Foursquare, Google+ and other social apps, has just released a new version of its API and released a number of new stats about its API usage.

    Klout evaluates users’ behavior with complex ranking algorithms and semantic analysis of content to measure the influence of individuals on social networks. Klout says it now serves about one billion API calls per day, which is 80 times the amount of data we served this time last year. Klout says that in the last three months, API calls have risen from 10.5 billion to almost 30 billion per month. The company now has 6,000 API (up from 2,000 partners a year ago). → Read More

    April 25th, 2012

    Klout Takes Social Influence Mobile With New iOS App

    klout3

    Klout, the startup that measures influence on Twitter, Facebook, LinkedIn, YouTube, Foursquare, Google+ and other social apps, is debuting its first mobile presence today with the launch of an iOS app. While Klout had a mobile website, this is the startup’s first native mobile app.

    Klout evaluates users’ behavior with complex ranking algorithms and semantic analysis of content to measure the influence of individuals on social networks. The company is now topping 12 billion API calls, which is up from 100 million API calls in January 2011; and has more than 5,000 API partners, up from around 100 in early 2010. And it has indexed north of 100 million public profiles. Klout recently raised around $30 million in funding from Kleiner Perkins and others, with partner Chi-Hua Chien joining the startup’s board. → Read More

    April 17th, 2012

    Klout Launches Brand Pages To Help Companies Engage Influencers

    klout

    Klout, the startup that measures influence on Twitter, Facebook, LinkedIn, YouTube, Foursquare, Google+ and other social apps, is launching a new feature called Brand Squads, consisting of dedicated profile pages which give companies a centralized place to engage with influencers.

    For background, Klout evaluates users’ behavior with complex ranking algorithms and semantic analysis of content to measure the influence of individuals on social networks. The company is now topping 12 billion API calls, which is up from 100 million API calls in January 2011. The company has more than 5,000 API partners, up from around 100 in early 2010. And it has indexed north of 100 million public profiles. Klout also just raised around $30 million in funding from Kleiner Perkins and others, with partner Chi-Hua Chien joining the startup’s board.

    → Read More

    March 19th, 2012

    PeerIndex Picks Up $3 Million To Win Friends And Influence People (And Beat Klout)

    PeerIndex list

    Whether you subscribe to the idea of social influence or not, services that mark — or try to mark — it are continuing to pick up momentum, and the latest example of that is PeerIndex, the UK-based social influence marketing platform, picking up a $3 million round of funding from a group of angel and private equity investors.

    The Series A round was led by Antrak Capital with participation from the ex-head of Reuters, Tom Glocer, as well as Restoration Partners chairman Ken Olisa and angel investor Sherry Coutu. → Read More

    March 5th, 2012

    Klout Starts Rolling Out Perks That Match Your Score, Partners With Gilt For Discounts

    klout

    Klout, the startup that measures influence on Twitter, LinkedIn, Google+, Facebook and other social media sites, is expanding the functionality of its Perks program. Klout Perks are exclusive offers or experiences, given as a result of your Klout score. For the first time, Klout is matching savings based upon a specific score.

    The startup is partnering with flash sales site Gilt to allow Klout members to use their influence to receive a percentage off of their Gilt purchase that matches their Klout Score. For example, if your Klout Score is 81-100, you could receive up to 100 percent off of your purchase.
    → Read More

    March 5th, 2012

    Semantic Web/Q&A Startup Beepl Loses Ex-TechCrunch CEO, Gears Up For Mobile App

    beepl

    The drive for more information has long been fueling the growth of the Internet, but that rising tide is not automatically lifting all boats, as one company trying to ride the wave has seen.

    Beepl, a Q&A startup co-founded last year and led by ex-TechCrunch writer Steve O’Hear, has now lost him as CEO over what TechCrunch understands to be a dispute around future strategy. O’Hear confirmed his departure to TechCrunch and says that he remains a minority shareholder and director — although given his departure as CEO he may be leaving that role soon, too.

    It is not clear yet who is permanently replacing O’Hear as the CEO, but we have heard that the move comes at the same time that Beepl is pushing out a new release of its site and gearing up for a mobile app launch. → Read More

    February 7th, 2012

    Klout Acquires Local And Mobile Neighborhood App Blockboard

    Blockboard

    Flush with new capital, Klout, the startup that measures influence on Twitter, Facebook, LinkedIn, YouTube, Foursquare, Google+ and other social apps, is making its first acquisition. Klout is purchasing mobile and local neighborhood app Blockboard. Financial terms of the deal were not disclosed.

    Blockboard develops a neighborhood app through which neighbors can interact with one another. They can report potholes and graffiti directly to the city, alert each other about crime and vandalism through a Blockwatch, post general observations about the neighborhood, ask their neighbors questions, and post pictures of lost and found items. Basically, the app is focused on creating a community within real neighborhood. → Read More

    November 27th, 2011

    Social Proof Is The New Marketing

    velvet rope line

    As I’ve written about before, we’re in an amazing period of the consumer Internet.  Despite a shaky economy, many web companies are in hypergrowth.  This is reminiscent of the five-year period over a decade ago when companies like Amazon, Netscape, eBay, Yahoo, Google and PayPal were built.

    One challenge, which isn’t new, is the battle for consumer attention.  If you’re looking to grow your user base, is there a best way to cost-effectively attract valuable users?  I’m increasingly convinced the best way is by harnessing a concept called social proof, a relatively untapped gold mine in the age of the social web.

    What is social proof?  Put simply, it’s the positive influence created when someone finds out that others are doing something.  It’s also known as informational social influence. → Read More

    November 26th, 2011

    Sing Now The Praises Of Klout’s Klumsy Kludges

    OLP_Clumsy

    Over the last month, Charles Stross memorably called the online influence measurer Kloutthe internet equivalent of herpes,” Rohn Miller of Social Media Today exhorted people to “Delete your Klout profile now,” John Scalzi lambasted it as “sad, and possibly evil,” the New York Times wrote about parents’ outrage when they discovered Klout was autogenerating accounts for minors, Flout caustically mocked them with the insincerest form of flattery, and perhaps most damning of all–it’s one thing to be controversial, another and far worse to be irrelevant–our own Alexia Tsotsis convincingly argued that “Nobody Gives A Damn About Your Klout Score.”

    Why all the hate? Stross cites privacy violations, but it can’t be that alone which inspires such vitriol. As Mathew Ingram points out, “it’s hard to see why Klout should be criticized for collecting information about people based on their public web activity.” Scalzi gets more to the heart of things: “Klout exists to turn the entire Internet into a high school cafeteria, in which everyone is defined by the table at which they sit.” Oh noes! It’s an online popularity contest! Stone them!

    Let me offer a different take: Klout, as flawed and clumsy as it is–and I’ll admit that in many ways it’s a terrible service–is an admirable pioneer, a first innovative step in an important direction. → Read More

    November 5th, 2011

    Gillmor Gang 11.5.11 (TCTV)

    The Gillmor Gang — Robert Scoble, John Taschek, Kevin Marks, and Steve Gillmor — returned to the Social Wars with renewed vigor courtesy of two weeks of material. These issues included the Klout algorithm crisis, more fun with iOS 5 push notifications, the incredible shrinking Google+ numbers, and @scobleizer’s fabulous Verb Wall aka Spotify Motel where data goes into Facebook and never comes out.

    Personally, I’m not too worried about Facebook leaving money on the table, or how Netflix suddenly validated a ton of value with their supposed social mistake. Instead I see an ever-expanding set of social services creating new opportunities for sharing realtime hints about what we will find interesting and valuable just in time. Oh, and Twitter just keeps on rocking. Now back to my movie, @Mention Matinee with nobody you have heard of yet. → Read More

    October 29th, 2011

    How Klout Got Klout.com

    Klout | The Standard for Influence

    While everyone is making up their minds about whether Klout is an utterly meaningless service or the divine “standard for influence” the world has been clamoring for, I had an interesting chat with Klout co-founder and CEO Joe Fernandez the other day at the F.ounders conference in Dublin, Ireland.

    When I informed him that, if anything, I think that the name of the company was well chosen, he told me the story of how he obtained the domain name klout.com. Since I have a huge interest in that type of small behind-the-scenes story – and in domain names – I loved it and found it interesting enough to be worth sharing here. → Read More

    October 26th, 2011

    Nobody Gives A Damn About Your Klout Score

    Screen Shot 2011-10-26 at 10.05.25 PM

    Remember that time that astrologers decided that they had gotten all the zodiac signs off by one, and everyone was so bewildered because all of a sudden you were NO LONGER AN ARIES BUT A PISCES and it seemed like everything you had believed for so long was untrue.

    Well the social media equivalent happened today for startup Klout and its “scores,” which purportedly give you and others an idea of your social media influence on various topics. → Read More

    October 26th, 2011

    Private Stock Transactions Up 73 Percent This Year On SecondMarket

    SecondMarket - Buyers

    Despite a couple big-name companies like Groupon and Zynga lining up for IPOs, the demand for private company stock on alternative exchanges keeps rising. Private stock transactions on SecondMarket in the first three quarters of 2011 totaled $435 million, a 73 percent increase over the same period last year. In the third quarter alone, there were $167 million worth of transactions on SecondMarket, up 49 percent from the second quarter.

    Who is buying all of these shares? SecondMarket breaks it out in its third quarter report. Wealthy “accredited individuals” made up the largest share of buyers (63 percent by dollar amount), followed by asset managers (22.3 percent of transactions), hedge funds (7.8 percent), and venture capital funds (5.1 percent). VC funds became much more active on SecondMarket in the quarter, accounting for 17.5 percent of the transactions by number. Last quarter, VCs made up less than 1 percent of transactions (and only 0.2 percent by dollar amount). → Read More

    September 20th, 2011

    Klout Now Measures Social Influence On Google+

    Measuring

    Klout, a startup that measures influence on Twitter, Facebook, LinkedIn, YouTube, and Foursquare, is now integrating Google+.

    For background, Klout evaluates users’ behavior with complex ranking algorithms and semantic analysis of content to measure the influence of individuals on social networks. On Twitter, Klout’s influence score is based on a user’s ability to drive action through Tweets, Retweets and more. On Facebook, Klout will examine how conversations and content generate interest and engagement, via likes, comments, and more, from the network’s 750 million-plus users. → Read More

    September 15th, 2011

    Klout Adds Topic Pages To Give Users More Context Around A Subject And Its Influencers

    klout-1

    Klout, a startup that measures influence on Twitter, Facebook, LinkedIn, YouTube, Foursquare, Instagram, Flickr, Tumblr and others, is expanding its product lineup today with the availability of topic pages.

    Klout, which just hit 100 million Klout scores, aims to provide more context about a specific topic. On the topic page, Klout shows the top influencers in a given topic, regardless of their overall Klout score. Pages showcase content that recently influenced others, as well as top +K recipients (+K is a measurement tool Klout offers users to vote for peers’ influence in topics). Klout compares this to the ‘people’s choice award.’ Klout says that it plans to add analytics, trends, and more to topic pages. → Read More

    August 10th, 2011

    After Foursquare, Klout Adds Blogger, Tumblr, Instagram, Flickr And Last.fm To Measure Social Influence

    klout

    Klout, a startup that measures influence on Twitter, Facebook, LinkedIn, YouTube, and most recently Foursquare, is adding more services today, totaling 10 different ways to measure your social influence on the web. Klout is adding five new networks—Blogger, Tumblr, Flickr, Instagram and Last.fm, allowing Klout users to add their influence on these networks to their Klout score.

    For background, Klout evaluates users’ behavior with complex ranking algorithms and semantic analysis of content to measure the influence of individuals on social networks. On Twitter, Klout’s influence score is based on a user’s ability to drive action through Tweets, Retweets and more. On Facebook, Klout will examine how conversations and content generate interest and engagement, via likes, comments, and more, from the network’s nearly 700 million users.
    → Read More

    July 14th, 2011

    Don’t Have A Free Spotify Invite? Use Your Klout Perks

    spotify

    Music service Spotify has finally arrived in the U.S. In case you haven’t heard, Spotify has made its free version invite-only, but you can access the music service now if you shell out $4.99 or $9.99 per month. If you don’t want to pay for Spotify, and don’t have an invite in your inbox, don’t worry. There’s always Klout Perks.

    Klout, the startup that measures influence on Twitter, LinkedIn and Facebook, has a limited number of free Spotify account invitations to pass out via its Klout Perks. Klout Perks are exclusive offers or experiences, given as a result of your Klout. → Read More

    June 22nd, 2011

    PeerIndex meets recruitment? Labels.io introduces its own social authority scores

    Labels.io, the recruitment startup that wants to simplify the resume, has surfaced its social authority algorithm through the introduction of a Labels Weight score on user profiles.

    Perhaps similar to PeerIndex or Klout, the Labels Weight attempts to measure a job candidate’s “online professional authority” by measuring the impact of their social web activity – Twitter, Facebook, Linkedin and the site’s own internal metrics. However, Labels.io says it’s different from other such systems in that it only factors in relevant content by filtering out social web updates that don’t correlate with a user’s specified skills (or tags) as filled out in their Labels.io profile. → Read More

    June 22nd, 2011

    Involver Lets Brands Engage With Fans On Facebook Based On Their 'Klout'

    Social marketing platform Involver is partnering with Klout, a startup that measures influence on Twitter, LinkedIn and Facebook, to allow brands to interact with and reward their fans on Facebook based on their Klout score.

    Basically, Involver allows brands to create a Klout widget on their Facebook page that engages users to measure their Klout score. Brands can then see which of their users have the most influence on Facebook and the social web, and reward users for signing-up and/or interacting with the brand. And brands can see which fans have Klout in their particular product area. → Read More

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