gamification

  • Gamification Can Work — Just Don’t Hire A Game Designer

    Gamification Can Work — Just Don’t Hire A Game Designer

    Editor’s note: Rajat Paharia is the founder of Bunchball, a provider of online gamification solutions. Gartner recently issued a press release that made the following provocative assertion: “Gamification is currently being driven by novelty and hype. Gartner predicts that by 2014, 80 percent of current gamified applications will fail to meet business objectives primarily because… Read More

  • Games Industry Transitions In 2013: Will Consoles And Windows Rise Again?

    Games Industry Transitions In 2013: Will Consoles And Windows Rise Again?

    For retailers and publishers in video games, Christmas is the busiest time of the year. On the digital side, Christmas is often one of the slower periods but, when the dust settles and spring begins, often new heroes emerge. For both, the holidays mark when we begin to wonder what’s going on for games in 2013? Read More

  • The Gameplay Is The Gameplay. Always.

    The Gameplay Is The Gameplay. Always.

    Most of the talk around games tends to focus on climate. It’s about finding the right customers, funding, platform, business model, partnerships, metric and discovery solutions, technology, route to market and so on. However every always says that the first rule of making games is to make sure that the game is fun. Without a fun game there’s no rule two. True, but what does… Read More

  • Everything You’ll Ever Need To Know About Gamification

    Everything You’ll Ever Need To Know About Gamification

    Editor’s note: Tadhg Kelly is a game designer with 20 years experience. There are plenty of people in and around games who make their living largely through behaving like wizards. Nowhere is this more true than in the field of gamification. Is a site an opportunity to engage with a user through a journey? Is a reward a way of maintaining a complex conversation with your users? Read More

  • Are Games Really That Persuasive?

    Are Games Really That Persuasive?

    Beyond the levels, badges, reward points and promised engagement increases, there are many behaviourist game designers who see games as persuasive tools for social change. They see a very wide range of possible benefits from games, such as education, health and awareness of social or political issues and so they want to use games to persuade players. Do they really work though? Read More

  • With Its Gamification Tools, SessionM Reports A 35 Percent Lift In Retention, 250 Percent Lift In Engagement

    With Its Gamification Tools, SessionM Reports A 35 Percent Lift In Retention, 250 Percent Lift In Engagement

    Gamification works — at least, that’s what SessionM is trying to show with some new data about its customer results. The company offers mobile publishers a platform for adding game mechanics to their apps, including a rewards system called mPoints. The goal is to increase user engagement and retention. And apparently, these efforts are actually paying off, with developers seeing a… Read More

  • Badgeville Gamification Platform Comes to Salesforce.com

    Badgeville Gamification Platform Comes to Salesforce.com

    The Badgeville gamification service is now available on Salesforce.com’s AppExchange. The new service will allow people to give out badges for use on any app in the Salesforce.com ecosystem. Read More

  • Freshdesk Wants To Make Customer Service Fun With Game Mechanics

    Freshdesk Wants To Make Customer Service Fun With Game Mechanics

    Today Freshdesk announced Freshdesk Arcade, a new game mechanics system for its web-based help desk software. Freshdesk Arcade will award points based on several factors, including the amount of time it takes to close a ticket, whether an issue is resolved in one call, and customer satisfaction. Points can be tracked through internal leaderboards, and agents will be able to rise through… Read More

  • Badgeville Brings Gamification to Drupal Communities

    Badgeville Brings Gamification to Drupal Communities

    It’s a classic quandary — getting people to participate in online communities can be hard, but getting people to participate well in online communities is even harder. To that end, behavioral management platform Badgeville has announced a new effort to bring its engagement-fostering gamification service to Drupal communities that want to reward their users for quality… Read More

  • Top Hat Lands $8M For A Learning Platform That Will Make Teachers Want Phones In Class

    Top Hat Lands $8M For A Learning Platform That Will Make Teachers Want Phones In Class

    Cell phones, tablets and laptops have become pervasive among student populations and, while they bring plenty of potential for distraction, one startup sees an opportunity to use these new tools of student communication to create a more interactive and engaging educational experience. Launching in 2010, the Toronto and San Francisco-based Top Hat Monocle has evolved from a simple polling… Read More

  • Badgevilles Acquires Gamification.org, Grabs The “Gamification” Username On Twitter, Facebook, YouTube

    Badgevilles Acquires Gamification.org, Grabs The “Gamification” Username On Twitter, Facebook, YouTube

    So that’s how Badgeville is using some of that $25 million in funding from May. The engagement-focused startup (and former TechCrunch Disrupt participant) is today announcing the acquisition of the Gamification.org Community from Gamify, a two-year old online community that also just happened to have the rights to the the “gamification” username on Twitter, Facebook… Read More