• Who Spends The Most In Freemium Games? Battle Of The Sexes Edition

    Who Spends The Most In Freemium Games? Battle Of The Sexes Edition

    Just last week, I wrote about a data dive by mobile research firm Flurry (who, thanks to their mobile analytics SDK, has a sample group of about 20 million users across 110,000 iOS/Android apps) on which age group was shelling out the most cash in freemium mobile games. Almost immediately, the top rated comment was something along the lines of “That’s cool and all — but… Read More

  • Who Spends The Most Money In Freemium Games?

    Who Spends The Most Money In Freemium Games?

    So, you’re ready to make a freemium game. You’ve got the designers, you’ve got the coders, and you’ve got the rough idea for what you want the game to be about — now, who the heck are you making it for? As the latest installment in their series of data dives on the topic, research firm Flurry has parsed out the data for which age group spends the most time and… Read More

  • Mobile App Inventory On Track To Match Online Display Ad Spend By Year-End

    Mobile App Inventory On Track To Match Online Display Ad Spend By Year-End

    Mobile app analytics firm Flurry released a new report comparing the U.S. mobile app inventory to traditional Internet display advertising spend, and the results are impressive. According to data pulled from over 100,000 mobile apps on Flurry’s network, app inventory is poised to absorb the equivalent of the U.S. online display ad spend by the end of 2011, says the firm, assuming… Read More

  • What iOS & Android Gamers Actually Spend Money On

    What iOS & Android Gamers Actually Spend Money On

    After analyzing a data set of over 57 million purchases across both the Android and iOS platforms, analytics firm Flurry discovered that mobile gamers appear to be spending the majority of their money on “consumable” virtual goods. That is, virtual goods that are depleted when used, like a a set of grenades in a war game, or a fertilizer that helps crops grow faster in a… Read More

  • Flurry: Mobile Dating Apps Capture More Flirting Time Than Online Sites

    Mobile app analytics firm Flurry has released a report today that examines the use of mobile dating apps vs. online dating sites. Flurry used data from Compete, comScore and Alexa to measure internet consumption of dating sites and used its own analytics data (which now tracks over 90,000 mobile applications) for mobile tracking. With respect to dating, Flurry tracks a large set of dating… Read More

  • Flurry: Time Spent On Mobile Apps Has Surpassed Web Browsing

    Mobile app analytics firm Flurry is releasing a new report today comparing the daily engagement of smartphone users on mobile apps vs. web browsing on the PC. For web analytics, Flurry used data from comScore and Alexa and for mobile application usage, the startup used its own analytics, which now counts 500 million aggregated, anonymous use sessions per day across more than 85,000 applications. Read More

  • Game Over for Incentivized App Downloads

    The business model of incentivized app downloads was recently dealt a death sentence by Apple.  Apple said incentivized app downloads were driving inaccurate rankings in the App Store, almost certainly because essentially paying consumers to download apps was a way of gaming a ranking system that used downloads as a key metric.  To be fair, there were many quality apps taking advantage of… Read More

  • Flurry Launches Support Program For Game Developers, Nabs Director From Playfish

    It appears there’s an arms race taking place in the mobile gaming world, and as is often the case in Silicon Valley, it starts with engineering and development talent. Google, for one, took some serious measures at the end of last year to stem the flow of its engineering talent to Facebook. Many companies go out of the way to court and retain top developers, but it’s traditionally… Read More

  • Major Decline In TV Ratings Linked To Apple iOS App Use: Nonsense Or Part Of A Larger Problem For The TV Biz?

    How did that silly song go? TV killed the radio star? First off, try telling that to Ron Bennington. Second off, whatever. Now we’re getting word that Apple, thanks to all those iOS-powered devices out there, is killing the TV star. Or, in English, that iOS, specifically the Apps, is responsible for recent downward trend in TV ratings. Hmm. Read More

  • Forget Sunday Night Football, Viewers Pile Into iPhone's Social Apps

    What does The Mentalist, NCIS Los Angeles, Sunday Night Football and CBS Undercover Boss have in common? None of them are as popular as iPhone’s social games on the Flurry network. These apps have a daily audience of 19 million viewers and are averaging more than 22 minutes per day. Let those numbers sink in, and then remember— that’s just on the Flurry Network. Read More

  • Flurry Brings Recommendation Engine To Android Apps

    Flurry Brings Recommendation Engine To Android Apps

    After the controversy with Apple and Steve Jobs over its analytics offerings, Flurry is making further moves towards the Android platform, launching its app recommendation engine AppCircle for Android phones. Flurry launched AppCircle for the iPhone last month and has attracted over 600 participating applications with a combined publisher reach of 22 million iOS device… Read More