flurry

  • Flurry: Mobile Ads Still Get The Short Straw In Brand Spend; Women Driving eCPMs

    Flurry: Mobile Ads Still Get The Short Straw In Brand Spend; Women Driving eCPMs

    There have been some big numbers thrown at the medium of mobile advertising recently — eMarketer says it will make $2.6 billion in the U.S. alone this year; the IAB says that 72 percent of top brand marketers are going to increase spend in the medium in the next two years. But some new research from app analytics firm Flurry throws a little bit of cold water on what, exactly, is happening… Read More

  • Flurry: China’s App Usage Has Gone Through The Roof

    Flurry: China’s App Usage Has Gone Through The Roof

    China has the most cell phone users in the world, and according to mobile app analytics firm Flurry, they’re using apps more than they ever have before. For their latest report, Flurry tracked mobile app sessions (essentially, instances of use) across 120,000 apps from January to October 2011. Among other things, they were able to single out the ten countries where apps sessions have… Read More

  • Who Spends The Most In Freemium Games? Battle Of The Sexes Edition

    Who Spends The Most In Freemium Games? Battle Of The Sexes Edition

    Just last week, I wrote about a data dive by mobile research firm Flurry (who, thanks to their mobile analytics SDK, has a sample group of about 20 million users across 110,000 iOS/Android apps) on which age group was shelling out the most cash in freemium mobile games. Almost immediately, the top rated comment was something along the lines of “That’s cool and all — but… Read More

  • Who Spends The Most Money In Freemium Games?

    Who Spends The Most Money In Freemium Games?

    So, you’re ready to make a freemium game. You’ve got the designers, you’ve got the coders, and you’ve got the rough idea for what you want the game to be about — now, who the heck are you making it for? As the latest installment in their series of data dives on the topic, research firm Flurry has parsed out the data for which age group spends the most time and… Read More

  • Mobile App Inventory On Track To Match Online Display Ad Spend By Year-End

    Mobile App Inventory On Track To Match Online Display Ad Spend By Year-End

    Mobile app analytics firm Flurry released a new report comparing the U.S. mobile app inventory to traditional Internet display advertising spend, and the results are impressive. According to data pulled from over 100,000 mobile apps on Flurry’s network, app inventory is poised to absorb the equivalent of the U.S. online display ad spend by the end of 2011, says the firm, assuming… Read More

  • What iOS & Android Gamers Actually Spend Money On

    What iOS & Android Gamers Actually Spend Money On

    After analyzing a data set of over 57 million purchases across both the Android and iOS platforms, analytics firm Flurry discovered that mobile gamers appear to be spending the majority of their money on “consumable” virtual goods. That is, virtual goods that are depleted when used, like a a set of grenades in a war game, or a fertilizer that helps crops grow faster in a… Read More

  • Flurry: Mobile Dating Apps Capture More Flirting Time Than Online Sites

    Mobile app analytics firm Flurry has released a report today that examines the use of mobile dating apps vs. online dating sites. Flurry used data from Compete, comScore and Alexa to measure internet consumption of dating sites and used its own analytics data (which now tracks over 90,000 mobile applications) for mobile tracking. With respect to dating, Flurry tracks a large set of dating… Read More

  • Flurry: Time Spent On Mobile Apps Has Surpassed Web Browsing

    Mobile app analytics firm Flurry is releasing a new report today comparing the daily engagement of smartphone users on mobile apps vs. web browsing on the PC. For web analytics, Flurry used data from comScore and Alexa and for mobile application usage, the startup used its own analytics, which now counts 500 million aggregated, anonymous use sessions per day across more than 85,000 applications. Read More

  • Game Over for Incentivized App Downloads

    The business model of incentivized app downloads was recently dealt a death sentence by Apple.  Apple said incentivized app downloads were driving inaccurate rankings in the App Store, almost certainly because essentially paying consumers to download apps was a way of gaming a ranking system that used downloads as a key metric.  To be fair, there were many quality apps taking advantage of… Read More

  • Flurry Launches Support Program For Game Developers, Nabs Director From Playfish

    It appears there’s an arms race taking place in the mobile gaming world, and as is often the case in Silicon Valley, it starts with engineering and development talent. Google, for one, took some serious measures at the end of last year to stem the flow of its engineering talent to Facebook. Many companies go out of the way to court and retain top developers, but it’s traditionally… Read More

  • Major Decline In TV Ratings Linked To Apple iOS App Use: Nonsense Or Part Of A Larger Problem For The TV Biz?

    How did that silly song go? TV killed the radio star? First off, try telling that to Ron Bennington. Second off, whatever. Now we’re getting word that Apple, thanks to all those iOS-powered devices out there, is killing the TV star. Or, in English, that iOS, specifically the Apps, is responsible for recent downward trend in TV ratings. Hmm. Read More