Time Spent In Retailers’ Mobile Apps Grows More Than Five-Fold In A Year, Flurry Finds

Consumers spent six times as much time in retailer apps in December compared to a year earlier, showing that shopping and commerce is finally beginning to take off on mobile platforms. Flurry, the mob

Flurry: Christmas Day 2012 Smartphone And Tablet Activations Top 17.4M, 2.5X The Record Set In 2011

Christmas Day is increasingly the day that a flood of new phones and tablets come online; it regularly sets and breaks records for new device activations. This year was no exception, according to mobi

Which Types Of Mobile Games Are In The Engagement Sweet Spot?

With the mobile gaming industry growing up on Android and iOS, developers focused on different genres are following diverging trajectories. Many casual developers are chugging along profitably even if

Time Spent In Mobile Apps Is Starting To Challenge Television, Flurry Says

Now that usage of <a target="_blank" href="http://blog.flurry.com/bid/92105/Mobile-Apps-We-Interrupt-This-Broadcast">mobile apps has overtaken browsing on the desktop web, it's starting to challenge t

Flurry Signs 1,000 App Publishers To AppSpot Mobile Ad Targeting Platform In ~Three Weeks, Average eCPM Of $5.80 For First 500 Apps

App measurement and ad company Flurry has revealed significant traction for its iOS and Android app advertising and targeting platform, AppSpot. The platform was made publicly available just over thre

Flurry Examines App Loyalty: News & Communication Apps Top Charts, Personalization Apps See High Churn

Mobile app analytics firm Flurry has <a target="_blank" href="http://blog.flurry.com/bid/90743/App-Engagement-The-Matrix-Reloaded">released an updated version</a> of one of its most popular research r

Flurry Brings Video Ads For Mobile Apps To Android, Crosses 100M Video Views Per Month

It's still a hairy problem for every mobile app developer: how do you attract new users in a hopelessly crowded app store? Last year, video trailers for apps emerged as one popular for developers (

For Better Ad Targeting, Flurry Personas Reveal Mobile App Users’ Interests

App measurement and ad company <a target="_blank" href="http://www.flurry.com">Flurry</a> is today releasing a new product which will allow developers to better identify and track various audience typ

Eat The Rich: The App Economy’s Middle Class Is Booming…And So Is The Poor

In the mobile application ecosystems offered by the iOS and Android platforms, there's now a booming "middle class" of mobile application developers, according to <a target="_blank" href="http://blog.

Virtual Currency Monetization Company Sponsorpay Gets 32M Uniques In June, 300% Mobile Growth This Year

Sponsorpay, a leading cross-platform mobile app monetization and user acquisition company, told us today that they have seen 300% growth in mobile business since January of 2012. Janis Zech, co-fo

Another Revenue Stream For Flurry As It Works With Activision To Publish Mobile Games

So very much data. And what to do with all of it? San Francisco's Flurry has its mobile analytics in 190,000 apps on Android and iOS. And as the mobile app ecosystem has matured with Apple now paying

Flurry’s New Ad Analytics Service Will Reveal The Effectiveness Of Mobile Ad Networks

Mobile app measurement and advertising platform <a target="_blank" href="http://www.flurry.com">Flurry</a> is expanding its product lineup with a new service that will allow app marketers the ability

Flurry Revamps Its Free Mobile App Analytics With Custom Tracking, Alerts

Even though San Francisco-based Flurry hardly makes any direct revenue from its mobile app analytics, the product has become so widely used that one out of every three iOS apps and one out of every fo

China Leads World In New iOS & Android Activations; App Sessions Up 1126% Over Last Year

New <a href="http://blog.flurry.com/bid/83261/China-Now-Leads-the-World-in-New-iOS-and-Android-Device-Activations">data from mobile analytics firm Flurry</a> indicates the incredible growth potential

Flurry: Mobile Ads Still Get The Short Straw In Brand Spend; Women Driving eCPMs

There have been some big numbers thrown at the medium of mobile advertising recently -- eMarketer says it will make $2.6 billion in the U.S. alone this year; the IAB says that 72 percent of top brand

Flurry: China’s App Usage Has Gone Through The Roof

China has the most cell phone users in the world, and according to mobile app analytics firm <a href="http://blog.flurry.com/bid/77067/China-The-New-Mobile-App-Dragon">Flurry</a>, they're using apps m

Who Spends The Most In Freemium Games? Battle Of The Sexes Edition

Just last week, I wrote about a data dive by mobile research firm <a href="http://www.flurry.com/index.html">Flurry</a> (who, thanks to their mobile analytics SDK, has a sample group of about 20 milli

Who Spends The Most Money In Freemium Games?

So, you're ready to make a freemium game. You've got the designers, you've got the coders, and you've got the rough idea for what you want the game to be about — now, who the heck are you making it

Mobile App Inventory On Track To Match Online Display Ad Spend By Year-End

Mobile app analytics firm <a href="http://www.flurry.com/index.html">Flurry</a> released a <a href="http://blog.flurry.com/bid/71285/Mobile-App-Inventory-Hungry-Enough-to-Eat-Internet-Display-Ad-Spen

What iOS & Android Gamers Actually Spend Money On

After analyzing a data set of over 57 million purchases across both the Android and iOS platforms, analytics firm <a href="http://www.flurry.com/index.html">Flurry</a> <a href="http://blog.flurry.com/
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