While the time spent in apps may be starting to challenge television, mobile analytics firm Flurry examined today what it takes to reach a TV-sized audience on mobile, comparing U.S. app usage to traditional media as well as to other online audience measurements. During “primetime,” which for apps also includes those “after-work” hours of around 7 to 10 p.m., app usage… → Read More
In November, mobile app services company Flurry announced that China was on track to top the U.S. and Android install base at some point in the first quarter of 2013. Today, Flurry says that has happened. China has passed the U.S. to become the world’s top country for active Android and iOS smartphones and tablets, a year after the country became the fastest-growing smart device market in the… → Read More
Christmas Day is increasingly the day that a flood of new phones and tablets come online; it regularly sets and breaks records for new device activations. This year was no exception, according to mobile analytics firm Flurry’s annual study, which found that 17.4 million devices were activated on December 25 this year, a 332 percent increase over activations covering December 1 – 20, and a 156… → Read More
New data from mobile analytics firm Flurry indicates the incredible growth potential of the Chinese smartphone market. The country, which ranked 11th place at the start of 2011 in terms of iOS and Android activations, has now climbed into the number one spot, beating out the U.S., now number two.
In addition, looking at data from Q1 2011 to Q1 2012, Flurry found that China led in app session… → Read More
China has the most cell phone users in the world, and according to mobile app analytics firm Flurry, they’re using apps more than they ever have before.
For their latest report, Flurry tracked mobile app sessions (essentially, instances of use) across 120,000 apps from January to October 2011. Among other things, they were able to single out the ten countries where apps sessions have increased… → Read More
Mobile app analytics firm Flurry released a new report comparing the U.S. mobile app inventory to traditional Internet display advertising spend, and the results are impressive. According to data pulled from over 100,000 mobile apps on Flurry’s network, app inventory is poised to absorb the equivalent of the U.S. online display ad spend by the end of 2011, says the firm, assuming current trends… → Read More
Mobile app analytics firm Flurry is releasing a new report today comparing the daily engagement of smartphone users on mobile apps vs. web browsing on the PC. For web analytics, Flurry used data from comScore and Alexa and for mobile application usage, the startup used its own analytics, which now counts 500 million aggregated, anonymous use sessions per day across more than 85,000 applications. → Read More
The business model of incentivized app downloads was recently dealt a death sentence by Apple. Apple said incentivized app downloads were driving inaccurate rankings in the App Store, almost certainly because essentially paying consumers to download apps was a way of gaming a ranking system that used downloads as a key metric. To be fair, there were many quality apps taking advantage of the… → Read More
It appears there’s an arms race taking place in the mobile gaming world, and as is often the case in Silicon Valley, it starts with engineering and development talent. Google, for one, took some serious measures at the end of last year to stem the flow of its engineering talent to Facebook. Many companies go out of the way to court and retain top developers, but it’s traditionally been the deep… → Read More
How did that silly song go? TV killed the radio star? First off, try telling that to Ron Bennington. Second off, whatever. Now we’re getting word that Apple, thanks to all those iOS-powered devices out there, is killing the TV star. Or, in English, that iOS, specifically the Apps, is responsible for recent downward trend in TV ratings. Hmm. → Read More