At the SourceDigital13 conference this morning, Flurry CEO Simon Khalaf offered a look into how mobile users on iOS are spending their time in apps, as well as the differences between men and women’s app usage, and trends particular to advertisers’ favorite demographic (those aged 25 to 34), the latter which led to some surprises. → Read More
While the time spent in apps may be starting to challenge television, mobile analytics firm Flurry examined today what it takes to reach a TV-sized audience on mobile, comparing U.S. app usage to traditional media as well as to other online audience measurements. During “primetime,” which for apps also includes those “after-work” hours of around 7 to 10 p.m., app usage… → Read More
App analytics and advertising firm Flurry today announced the launch of Flurry Marketplace, its own RTB Exchange for mobile applications, which allows advertisers to bid on available ad impressions in real time. This sort of programmatic buying, already popular on the web, is just now coming into its own on mobile, and Flurry’s entrance into this space is notable because of the size of the data… → Read More
Flurry, an app analytics firm with a presence on some now 1 billion mobile devices, has taken another deep dive into its large data set to examine the increasingly fragmented selection of hardware form factors on the market today, in an effort to better understand consumer preferences. The report concludes that people most prefer and use apps on medium-sized smartphones, like those in the Samsung… → Read More
In November, mobile app services company Flurry announced that China was on track to top the U.S. and Android install base at some point in the first quarter of 2013. Today, Flurry says that has happened. China has passed the U.S. to become the world’s top country for active Android and iOS smartphones and tablets, a year after the country became the fastest-growing smart device market in the… → Read More
Consumers spent six times as much time in retailer apps in December compared to a year earlier, showing that shopping and commerce is finally beginning to take off on mobile platforms. Flurry, the mobile analytics startup, looked at about 1,800 iOS and Android apps from December 2011 to December of last year. They also broke it down into five other categories including Retailer Apps, Price… → Read More
Christmas Day is increasingly the day that a flood of new phones and tablets come online; it regularly sets and breaks records for new device activations. This year was no exception, according to mobile analytics firm Flurry’s annual study, which found that 17.4 million devices were activated on December 25 this year, a 332 percent increase over activations covering December 1 – 20, and a 156… → Read More
With the mobile gaming industry growing up on Android and iOS, developers focused on different genres are following diverging trajectories. Many casual developers are chugging along profitably even if their valuations have been readjusted by Zynga’s performance on public markets. Midcore developers are enjoying a Renaissance of sorts, and casino gaming is attracting new interest on the possibility… → Read More
Now that usage of mobile apps has overtaken browsing on the desktop web, it’s starting to challenge television, Flurry says. The San Francisco-based mobile analytics startup says that consumers are spending 127 minutes per day in mobile apps, up 35 percent from 94 minutes a day in the same time last year. At the same time, desktop web usage actually declined slightly by 2.4 percent from 72 to 70… → Read More
App measurement and ad company Flurry has revealed significant traction for its iOS and Android app advertising and targeting platform, AppSpot. The platform was made publicly available just over three weeks ago and has attracted more than 1,000 app publishers to sign up, according to the company. The first 500 apps have average eCPM of $5.80 across interstitial, video and banner ad formats. → Read More
Mobile app analytics firm Flurry has released an updated version of one of its most popular research reports, first published three years ago. In the prior report, Mobile Apps: Money, Models and Loyalty, the company took an in-depth look into customer loyalty by app category. Today, Flurry does so again, focusing specifically on the 700,000+ applications that run on iPhone, iPad and maybe soon… → Read More
It’s still a hairy problem for every mobile app developer: how do you attract new users in a hopelessly crowded app store?
Last year, video trailers for apps emerged as one popular for developers (and particularly game developers) to acquire users as Apple cracked down on other methods.
Several companies including San Francisco’s Flurry, which is also a popular mobile analytics provider… → Read More
App measurement and ad company Flurry is today releasing a new product which will allow developers to better identify and track various audience types using their apps, while also allowing advertisers to target those audience segments by interest. The product, called “Personas” (yes, like those long-ago Firefox themes), splits app users into over 20 different groups like “business travelers,… → Read More
In the mobile application ecosystems offered by the iOS and Android platforms, there’s now a booming “middle class” of mobile application developers, according to new data from analytics firm Flurry. Even the long tail is benefiting – something that goes counter to traditional industry trends, which tend to see wealth established at the top as an industry matures. Typically, established players… → Read More
Sponsorpay, a leading cross-platform mobile app monetization and user acquisition company, told us today that they have seen 300% growth in mobile business since January of 2012.
Janis Zech, co-founder and chief revenue officer, also said Sponsorpay had 32 million unique visitors on mobile products in the month of June. While declining to share the exact user growth rate, Zech said there has… → Read More
So very much data. And what to do with all of it? San Francisco’s Flurry has its mobile analytics in 190,000 apps on Android and iOS. And as the mobile app ecosystem has matured with Apple now paying a cumulative $5 billion to developers, Flurry has used its data to power everything from mobile video ads to pay-per-install. Now the company is dipping its toes into game publishing.
The company … → Read More
Mobile app measurement and advertising platform Flurry is expanding its product lineup with a new service that will allow app marketers the ability to track the effectiveness of their mobile ad campaigns. Flurry Ad Analytics, as the service is being called, works with the major ad networks, such as Apple’s iAd, Google Admob, and Flurry’s own AppCircle, for example, and will show from where users… → Read More
Even though San Francisco-based Flurry hardly makes any direct revenue from its mobile app analytics, the product has become so widely used that one out of every three iOS apps and one out of every four apps for Android downloaded from Google’s Android app store includes it. That data powers all of those interesting reports the company publishes on iOS, Kindle, Android and Chinese app revenue or… → Read More
New data from mobile analytics firm Flurry indicates the incredible growth potential of the Chinese smartphone market. The country, which ranked 11th place at the start of 2011 in terms of iOS and Android activations, has now climbed into the number one spot, beating out the U.S., now number two.
In addition, looking at data from Q1 2011 to Q1 2012, Flurry found that China led in app session… → Read More
There have been some big numbers thrown at the medium of mobile advertising recently — eMarketer says it will make $2.6 billion in the U.S. alone this year; the IAB says that 72 percent of top brand marketers are going to increase spend in the medium in the next two years.
But some new research from app analytics firm Flurry throws a little bit of cold water on what, exactly, is happening in… → Read More
China has the most cell phone users in the world, and according to mobile app analytics firm Flurry, they’re using apps more than they ever have before.
For their latest report, Flurry tracked mobile app sessions (essentially, instances of use) across 120,000 apps from January to October 2011. Among other things, they were able to single out the ten countries where apps sessions have increased… → Read More
Just last week, I wrote about a data dive by mobile research firm Flurry (who, thanks to their mobile analytics SDK, has a sample group of about 20 million users across 110,000 iOS/Android apps) on which age group was shelling out the most cash in freemium mobile games.
Almost immediately, the top rated comment was something along the lines of “That’s cool and all — but where’s the breakdown… → Read More
So, you’re ready to make a freemium game. You’ve got the designers, you’ve got the coders, and you’ve got the rough idea for what you want the game to be about — now, who the heck are you making it for?
As the latest installment in their series of data dives on the topic, research firm Flurry has parsed out the data for which age group spends the most time and money in freemium games. Any… → Read More
Mobile app analytics firm Flurry released a new report comparing the U.S. mobile app inventory to traditional Internet display advertising spend, and the results are impressive. According to data pulled from over 100,000 mobile apps on Flurry’s network, app inventory is poised to absorb the equivalent of the U.S. online display ad spend by the end of 2011, says the firm, assuming current trends… → Read More
After analyzing a data set of over 57 million purchases across both the Android and iOS platforms, analytics firm Flurry discovered that mobile gamers appear to be spending the majority of their money on “consumable” virtual goods. That is, virtual goods that are depleted when used, like a a set of grenades in a war game, or a fertilizer that helps crops grow faster in a farming game.
Less… → Read More
Mobile app analytics firm Flurry is releasing a new report today comparing the daily engagement of smartphone users on mobile apps vs. web browsing on the PC. For web analytics, Flurry used data from comScore and Alexa and for mobile application usage, the startup used its own analytics, which now counts 500 million aggregated, anonymous use sessions per day across more than 85,000 applications. → Read More
The business model of incentivized app downloads was recently dealt a death sentence by Apple. Apple said incentivized app downloads were driving inaccurate rankings in the App Store, almost certainly because essentially paying consumers to download apps was a way of gaming a ranking system that used downloads as a key metric. To be fair, there were many quality apps taking advantage of the… → Read More
It appears there’s an arms race taking place in the mobile gaming world, and as is often the case in Silicon Valley, it starts with engineering and development talent. Google, for one, took some serious measures at the end of last year to stem the flow of its engineering talent to Facebook. Many companies go out of the way to court and retain top developers, but it’s traditionally been the deep… → Read More
How did that silly song go? TV killed the radio star? First off, try telling that to Ron Bennington. Second off, whatever. Now we’re getting word that Apple, thanks to all those iOS-powered devices out there, is killing the TV star. Or, in English, that iOS, specifically the Apps, is responsible for recent downward trend in TV ratings. Hmm. → Read More
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