For the remainder of 2022 and beyond, the decision is not whether to advertise, but where, how much and how to augment performance.
Think of activation as getting users to a point where you know for sure that they will stay for a longer period of time. Which metrics separate customers who find value in your product from those who
E-commerce customers record a 30-second video once and Maverick's technology uses the voice samples to generate thousands of videos that are personalized to each customer.
A new report from Bloomberg indicates Apple may be expanding its advertising business beyond the App Store and other first-party apps like News and Stocks. This plan could see Apple introducing ads in
You've managed to acquire a million users. Amazing. But if 999,999 of them don’t make it through the funnel, or churn, now that’s not so amazing.
Okendo analyzes customer review data to drive more sales and customer trust.
As the major platforms are forced to innovate, advertisers who are willing to "be like water" and flow with change are going to come out ahead.
We reached out to four marketers to see how they would spend a $75,000 budget in summer 2022. Amid the economic uncertainty, we also asked how their plan would change if their budget was $10,000.
The U.K.’s competition watchdog has just announced another investigation into Google over potential antitrust abuses around adtech. This is the Competition and Markets Authority’s (CMA) se
Thinking of and using the jobs users want to accomplish to inform your strategy will help boost SEO, improve conversion on generic pages, and increase the virality of your product.
Wondering how to improve the marketing performance of your mobile app in the spring without experimenting and extra costs? Take advantage of results from the high winter season, also known as Q5.
Twitter returned to the Digital Content NewFronts this evening to pitch its upcoming premium video content slate to advertisers, as it had in previous years. But this time around, the company is faced
Ahead of the start of the 2022 IAB NewFronts, where media and entertainment companies pitch their upcoming offerings to advertisers, the industry group behind the multi-day show released its annual re
Some believe that online marketing and advertising, as we largely think of them today, are dying a slow death and is getting replaced by something else: the rise of the influencer/creator. Today, one
Expired domains snapped up by scammers and black-hat SEO folks could erode the trust people have in Google.
The UK government has again announced an extension to the scope of the draft Online Safety Bill — this time bringing scam ads into scope following pressure from campaigners. In parallel, it has
LinkedIn — the social network for people looking to connect with others in their professional fields and find work with upwards of 810 million users — has a long-standing business in marke
Brands don’t often know everyone who is attending their big events, which leads to limited return on investment and actionable insights. AnyRoad provides that insight.
Varos is shedding some light on how companies compare in terms of key performance indicators, like customer acquisition costs.
Earned media carries a ton of value, but not everyone understands how to measure its impact or grasp its full effect on your organic growth.
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