Forrester has put out a new digital marketing report, off the back of a survey of more than 58,000 online consumers, looking at how brands can better sell themselves and create content that flies in the digital age. The poll shows trust in online banner ads in the doldrums but social media marketing doesn’t fare much better. → Read More
Corporate websites ranked as the top digital activity for marketing “success”, according to a new poll of U.S. marketers conducted by Gartner, beating marketing on social networks such as Facebook, Twitter and LinkedIn. Social media marketing, however, ranked as the next most important activity, equal in importance to online advertising. → Read More
Persado, an ad-tech spinoff of digital marketing firm Upstream that specialises in “persuasion marketing”, has picked up a round of $15 million, which it will use to establish a new headquarters in New York to add to its London base; invest in R&D; and persuade ad agencies and brands to use its technology to help sharpen their digital media efforts. Current customers already… → Read More
Austin, TX
Seattle, WA
San Diego, CA
Menlo Park, CA
Boston, MA
Disrupt Europe: Berlin Hackathon
Berlin, Germany
