digital marketing

Taiwan’s Appier raises $80M for AI-based marketing technology

Artificial intelligence continues to be the theme of the moment in enterprise software, and today a company out of Asia that has built a suite of AI-powered marketing and ad tools is announcing a roun

Banning digital political ads gives extremists a distinct advantage

While Jack Dorsey's policy sounds compelling, it’s flawed in principle and, I fear, counterproductive.

Getting more people to open your emails

We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.

What’s the right way to sponsor a YouTube influencer?

We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.

In a social media world, here’s what you need to know about UGC and privacy

Consumers are rejecting traditional advertising in favor of transparent and authentic communications. Now, more marketers are leveraging user-generated content in marketing and e-commerce strategies.

How to get people to open your emails

We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.

Spirable refuels with $7.4M to serve more personalized video ads in the US

London based adtech startup Spirable has closed a £6M Series A. The round was led by Smedvig Capital, with existing backers Frontline Ventures, Downing Ventures and 24 Haymarket also participating. T

How to use Amazon and advertising to build a D2C startup

Entrepreneurship in consumer packaged goods is being democratized. This article focuses on customer acquisition, particularly Amazon and online advertising, for the direct-to-consumer CPG venture...

Verified Expert Growth Marketing Agency: 3Q Digital

With 12 offices and 350 employees around the world, 3Q Digital is a giant among growth marketing agencies. They’ve worked with companies like Brandless, Opendoor, and Warby Parker, but they also hav

The secret of content marketing: avoid high bounce rates

Advice on content marketing always talks about getting people to your blog. But, what about once they’re there — how do you get them to then buy from you?

Google adds playable podcast episodes to search results

Google is making it easier to find and listen to audio content specific to your search interests, with playable episodes surfaced in results that start rolling out today. Playable podcasts will show u

Behavioural advertising is out of control, warns UK watchdog

The online behavioural advertising industry is illegally profiling internet users. That’s the damning assessment of the U.K.’s data protection regulator in an update report published today

Verified Expert Growth Marketing Agency: Growth Pilots

Growth Pilots is one of the more exclusive performance marketing agencies in San Francisco, but they know how to help high-growth startups excel at paid marketing. CEO and founder Soso Sazesh credits

Targeted ads offer little extra value for online publishers, study suggests

How much value do online publishers derive from behaviorally targeted advertising that uses privacy-hostile tracking technologies to determine which advert to show a website user? A new piece of resea

How startups can use Amazon’s SEO best practices to dominate new shopping verticals

Amazon dominates the top ranking positions of Google for tens of thousands of ecommerce queries, but there are plenty of products in newer categories where Amazon has not yet achieved SEO supremacy.

Keyword research in 2019: Modern tactics for growing targeted search traffic

In 2019, it’s estimated that every minute there are 150 new websites coming online. While many of these won’t be long-term ventures, a large percentage will eventually find themselves looking to..

How do you hire a great growth marketer?

Editors Note: This article is part of a series that explores the world of growth marketing for founders.

Help TechCrunch find the best startup growth marketing agencies

While billions of people are now online, thousands of companies large and small are using every channel they can to reach them. Companies like Slack, Airbnb, Pinterest, Instagram and Dropbox have beco

Ruhnn, a Chinese startup that makes influencers, raises $125M in U.S. IPO

Ruhnn, a company that enables influencers to sell through e-commerce and is plotting to change the face of China’s fashion industry, has raised $125 million after it listed on the Nasdaq on Wedn

Iterable lands $50M Series C investment to expand cross-channel marketing platform

Iterable, a startup that helps companies build complex marketing campaigns across channels to reduce churn and increase usage, announced a $50 million Series C round today. Investors include Blue Clou
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