Geo-based marketing is just getting started, and local businesses are feeling their way around how best to use service like Foursquare, Facebook Places, Gowalla, and even Twitter. It’s hard enough if you have only one store. For chains and national retailers, managing Foursquare Specials across 400 stores is a nightmare. MomentFeed is trying to bring some order and analytics to this chaos with a location-based marketing dashboard aimed at businesses with more than one location.
The LA-based startup just raised a $1.2 million seed round from DFJ Frontier, DFJ JAIC, Factual founder Gil Elbaz,and Rapleaf founder Auren Hoffman, and Walter Kortschak. → Read More
We are a few years into the era of realtime data. Everyone is producing and consuming it, but there is still a huge need to filter it. For that reason, Mark Suster of GRP Partners is doubling down on Twitter by investing in DataSift, one of two companies with rights to re-syndicate Twitter’s firehose of more than 200 million Tweets a day (the other one is Gnip)). GRP and IA Ventures are investing $6 million in DataSift in a Series A.
DataSift launched at TechCrunch Disrupt SF last year. It provides the full Twitter firehose in a way that can be mined, chopped up, analyzed, and mashed up with other realtime streams such as Klout, PeerIndex, Facebook, WordPress, and others. → Read More
Twitter and realtime data curation service Mediasift have just announced a data resell partnership here at the Data 2.0 Conference at the Mission Bay Conference Center.
This move is similar to when Twitter partnered with realtime data provider Gnip to make parts of Twitter’s firehose commercially available five months ago, except Gnip focuses on bulk instead of vertical searches. → Read More
In his explorations with the Twitter button, Tweetmeme founder Nick Halstead discovered that there are millions of tweets a day producing a stunning amount of valuable information, the only problem is that’s pretty hard to separate the wheat from the chafe, the signal from the noise or a bunch of other sifting cliches.
Datasift, in the same space as HootSuite and Tweetronics, is attempting to make this process of sifting through realtime data easier for companies. No longer unique to Twitter, the Datasift platform, accessible through a drag and drop graphical interface, is a curation engine which relies upon realtime filtering, providing developers with alerts, analytics and a realtime API. → Read More
It was only a year ago that Tweetmeme declared their intention to be the king of retweets. And for most of the past year, that was the case. Their retweet button was everywhere. Of course, that was before Twitter launched its own button last month. The result of that introduction? An immediate 20 percent drop off in button impressions per day, Tweetmeme found Nick Halstead noted today.
Luckily for Halstead, Twitter let him know their button-killer was coming and gave Tweetmeme a chance to get out of the way. Twitter even agreed to license some of Tweetmeme’s technology and enter into a business agreement with them about the button. The phrase, “killing me softly” comes to mind. → Read More
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