The Gillmor Gang — Dan Farber, Kevin Marks, Semil Shah, Danny Sullivan, Keith Teare, and Steve Gillmor — played the latest favorite game of the Mobility Addicted. It’s called Lock Screen, and some of us think it’s where the early adopters meet the great unvarnished Silent Majority. Forget clicks or swipes or doing anything; it’s all about glancing.
What this means is that social scientists need to figure out how to measure the impact of a push notification as it flashes on the lock screen, that ephemeral moment when a prioritized message makes it upstream enough to be born in the pool of the Now. It’s couch potato politics at the Wearables. Who’s making the popcorn?
@stevegillmor, @semil, @dannysullivan, @kteare, @dbfarber, @kevinmarks
Produced and directed by Tina Chase Gillmor @tinagillmor