Beacons

  • Notify Nearby Launches To Help Fashion Brands Share Deals And Content

    Notify Nearby Launches To Help Fashion Brands Share Deals And Content

    At this point, we’ve probably all heard (or experienced!) the scenario where you’re walking past a store and your phone buzzes to alert you about nearby deals. The challenge, though, is sending a message that’s actually interesting, useful and maybe even exciting, rather than annoying. Nevin Jethmalani, co-founder and CEO of Notify Nearby, said he’s had that… Read More

  • Beacon Technology Company Estimote Raises $10.7 Million Series A

    Beacon Technology Company Estimote Raises $10.7 Million Series A

    Estimote, a beacon company whose small, wireless sensors and accompanying software provide indoor location technology to some of the largest retailers as well as 65 percent of the Fortune 100, has now closed on $10.7 million in Series A funding. The round will help the business scale to meet the needs of its current customer base, around half of which is retail, as well as fund R&D… Read More

  • inMarket Says It Can Predict The Best Time To Show Someone An Ad

    inMarket Says It Can Predict The Best Time To Show Someone An Ad

    Beacon marketing company inMarket is unveiling a new technology that it calls Quantum Receptivity, which it says can help marketers figure out when they should show an ad to a shopper and have the biggest impact. “It’s really about cherry picking marketing times — not just things like days of week, but based on  each individual’s unique… Read More

  • Target Launches Beacon Test In 50 Stores, Will Expand Nationwide Later This Year

    Target Launches Beacon Test In 50 Stores, Will Expand Nationwide Later This Year

    Target, the second largest general merchandise retailer in the U.S., announced this morning that it will start testing beacon technology in 50 of its stores nationwide. With beacon technology, the company says it will be able to send information about deals as well as recommendations directly to consumers’ smartphones, provided they opt in to receive these alerts. Initially, the… Read More

  • The Woolet Is A Wallet That Yells At You When You Leave It Behind

    The Woolet Is A Wallet That Yells At You When You Leave It Behind

    The Internet of Things promised us a deeper connection with our objects. We would be hugging our toasters, marrying our fridges, and sleeping with our bathroom scales. But nothing out there so far could talk back to us until the Woolet. The Woolet is a wallet that contains a small beacon that connects to your phone. When you leave (or lose) your wallet, the phone will buzz to let you know. Read More

  • Blinq Tells You If Your Dating Matches Are In The Bar

    Blinq Tells You If Your Dating Matches Are In The Bar

    Shove over Tinder. Swiss startup Blinq has come up with a new twist on the dating app. The startup is incorporating beacon proximity technology into the mix so singles can do more meeting IRL and less swiping — thanks to select venues being kitted out with Blinq’s Estimote iBeacons. Read More

  • inMarket Says Its Beacon Platform Reaches 18% Of US Mobile Shoppers

    inMarket Says Its Beacon Platform Reaches 18% Of US Mobile Shoppers

    Looks like I might have to revise my perception of in-store beacons as technology that won’t matter until a year or two or three from now (at best). I don’t have industry-wide numbers, but on its own, startup inMarket says it’s already reaching a significant percentage of US consumers — 31.5 million of them each month. If you’re skeptical, well, inMarket is… Read More

  • How The 49ers Are Using Beacons To Help You Find Hot Dogs And Beer

    How The 49ers Are Using Beacons To Help You Find Hot Dogs And Beer

    Enterprise Wi-Fi provider Aruba Networks officially lights up their homegrown beacon network and accompanying smartphone app at Levi’s Stadium today. After having been in “beta” mode for that last several months, the deployment now enables a host of location-based services for stadium goers like: quickly and accurately finding concessions, restrooms, and seats with the… Read More

  • The Potential Of Beacon Technology Crunch Network

    The Potential Of Beacon Technology

    After indoor positioning with Wi-Fi, beacon technology is a massive step forward in ambient context identification, which is why this technology is all the buzz of late. Beacons allow for background positioning and detection, giving new power to a phone that can make it truly “smart.” Read More