Beacons

  • The Woolet Is A Wallet That Yells At You When You Leave It Behind

    The Woolet Is A Wallet That Yells At You When You Leave It Behind

    The Internet of Things promised us a deeper connection with our objects. We would be hugging our toasters, marrying our fridges, and sleeping with our bathroom scales. But nothing out there so far could talk back to us until the Woolet. The Woolet is a wallet that contains a small beacon that connects to your phone. When you leave (or lose) your wallet, the phone will buzz to let you know. Read More

  • Blinq Tells You If Your Dating Matches Are In The Bar

    Blinq Tells You If Your Dating Matches Are In The Bar

    Shove over Tinder. Swiss startup Blinq has come up with a new twist on the dating app. The startup is incorporating beacon proximity technology into the mix so singles can do more meeting IRL and less swiping — thanks to select venues being kitted out with Blinq’s Estimote iBeacons. Read More

  • inMarket Says Its Beacon Platform Reaches 18% Of US Mobile Shoppers

    inMarket Says Its Beacon Platform Reaches 18% Of US Mobile Shoppers

    Looks like I might have to revise my perception of in-store beacons as technology that won’t matter until a year or two or three from now (at best). I don’t have industry-wide numbers, but on its own, startup inMarket says it’s already reaching a significant percentage of US consumers — 31.5 million of them each month. If you’re skeptical, well, inMarket is… Read More

  • How The 49ers Are Using Beacons To Help You Find Hot Dogs And Beer

    How The 49ers Are Using Beacons To Help You Find Hot Dogs And Beer

    Enterprise Wi-Fi provider Aruba Networks officially lights up their homegrown beacon network and accompanying smartphone app at Levi’s Stadium today. After having been in “beta” mode for that last several months, the deployment now enables a host of location-based services for stadium goers like: quickly and accurately finding concessions, restrooms, and seats with the… Read More

  • The Potential Of Beacon Technology Crunch Network

    The Potential Of Beacon Technology

    After indoor positioning with Wi-Fi, beacon technology is a massive step forward in ambient context identification, which is why this technology is all the buzz of late. Beacons allow for background positioning and detection, giving new power to a phone that can make it truly “smart.” Read More

  • Bookatable Tests Foodies’ Appetite For iBeacons In UK, Shopkick Passes 7,500 Beacons

    Bookatable Tests Foodies’ Appetite For iBeacons In UK, Shopkick Passes 7,500 Beacons

    iBeacon, the Bluetooth Low Energy technology that is being used by businesses to push offers and other messages to customers’ smartphones when they are in the physical vicinity of a small pinging device, is starting to see some decent traction. Businesses like Shopkick (recently acquired by SK planet for $200 million) have now rolled out some 7,500 of the devices across its retail… Read More

  • Loopd Launches Location-Tracking Tools For Conferences, With Backing From Tim Draper And Marc Benioff

    Loopd Launches Location-Tracking Tools For Conferences, With Backing From Tim Draper And Marc Benioff

    If you’ve ever finished a busy day at a conference — either manning one of the booths or just as a regular attendee — and then found yourself struggling to remember who the heck you actually talked to, a startup called Loopd may be able to help. The company is officially launching its proximity-based marketing platform today, and it’s also announcing that it has raised… Read More

  • Estimote Wants To Pioneer ‘Nearables’ With New Stickers Beacon Hardware

    Estimote Wants To Pioneer ‘Nearables’ With New Stickers Beacon Hardware

    The Internet of Things gets a lot of hype, but its rollout is slow and it will take a long time for consumers to upgrade existing, non-connected devices that still work fine into something that can communicate with computing gadgets like smartphones. Estimote has put a lot of time and work into expediting our connected future via its beacon hardware and developer platform, and now the startup… Read More

  • 5 Questions For Beacon Providers Crunch Network

    5 Questions For Beacon Providers

    From concert venues to your neighborhood grocery store, beacons are ushering in an age of touchless, context-based mobile experiences for savvy consumers. There have been plenty of exciting announcements touting beacons in 2014, and enormous interest in the field. However, there is also confusion about how to actually use these devices at scale. Read More