As an Internet behemoth with properties that get visited a zillion times a day, life battling spammers must be pretty tough for Google. Sure, they invent new technologies to try and stop these jokers. But like parasites, they quickly adapt and come up with new methods to manipulate the system. And when it gets bad enough, it’s now clear that Google is willing to throw technology out the window and… → Read More
Publishers apparently earn a 68% revenue share worldwide, meaning Google pays 68% of the revenue that they collect from advertisers. Since launching AdSense for Content in 2003, this revenue share has never changed. For Search, partners see a 51% revenue share for the search ads that appear through their site. → Read More
If you’re reading this, you clearly use the Internet. And if you use the Internet, you clearly know Google AdSense. It’s pretty much everywhere (even on this site in places). But as much as Google would like you to believe they are serving up ads that users want to click on because they are relevant, these are still ads, and most people do not want to click on them. OneRiot’s new product… → Read More
In what looks to be an effort to be the one overall ad network that rules them all, Google sent out an email to AdSense publishers today letting them know that they would soon be opening up their accounts to allow for third-party ad networks to display ads as well. The catch is that it will only be open to third party ad networks that Google deems worthy of certification.
Right now, if you run… → Read More
Google is moving into the mobile ad market with AdSense for mobile apps. Over the past few months, Google has been testing both text and graphical ads with ten mobile app developers, including Shazam and Urbanspoon. Today it is opening the private beta to more developers who meet certain criteria.
These are contextual ads for iPhone and Android apps. To qualify for the public beta, the apps… → Read More
Google AdSense is eliminating its video units feature, which allows publishers to show YouTube content and video ads on their pages. Google says that by the end of April, the feature will be fully eliminated for existing AdSense clients and that new clients of the revenue sharing ad program will no longer be given the option to place video ads on their pages through the program. Publishers can… → Read More
Not content to leave Tom Cruise alone in a self promotional Adwords Campaign, the American Government is buying Adwords units in defense of American Foreign Policy. The ad (pictured right) reads “Peace & Security, Creating security through improved relations and cooperation” and links through to a page on America.gov with a motto of “Telling America’s Story.” The… → Read More